Live Fast Die Young Clothing GmbH

For the „LFDY x THE BULLDOG™“ capsule collection we collaborated up with the oldest coffee shop in Amsterdam, „The Bulldog“. Alluding to the recent legalization, the collaboration consists of apparel and rolling tools and responds to the current developments in Germany.   We celebrated the launch of the collection on April 5th with an exclusive event in our Amsterdam store.    The Bulldog is a world-renowned coffee shop chain that has been shaping street culture in Amsterdam since 1975.   In 1970 founder Henk de Vries began his journey illegally selling cannabis at festivals. He went on to being the first official weed seller at Holland Pop Fest, which laid the foundation for Amsterdams first coffee shop. Today „The Bulldog“ is a global company with coffee shops, social clubs, cafés, a hotel and stores round the world.   “The drive to innovate is in our DNA. With the dynamic energy of LFDY, we are putting a new spin on that. It represents my own vision of innovation within The Bulldog, bringing together our rich history with original and exciting ideas. It's not about changing who we are, but growing in new directions for the next generation. The Bulldog has always been at the forefront, and with LFDY, we embrace yet another wave of creativity. It's a fresh chapter in the cultural influence of our brand." — Chantal de Vries, Marketing Manager The Bulldog.   Our latest capsule collection, consisting of 18 pieces, features the iconic The Bulldog logo with a Live Fast lettering, as well as velour textures, unique washes and embroidered patches. Additionally we are presenting accessories like an ashtray, lighter and rolling papers.   Available online at livefastdieyoung.com & in LFDY stores.

In homage to early graffiti culture, we released two limited edition Live Fast edding markers as part of our spring collection. Reminded of our own days in the graffiti scene, we remember always carrying an edding marker in our pockets, so this collaboration feels especially iconic to us. We brought both worlds together by retaining the classic edding logo but reducing it to monochrome colors. The new collection "Hit And Run", features over 50 new styles additionally to two Live Fast edding markers, available in black and silver. With "Hit And Run", we’re paying tribute to our graffiti roots as well as the beginnings of the New York graffiti scene and its legends such as Cope2. The collection reflects the fast paced movement of the scene with symbols, such as the emergency hammer and surveillance cameras, as well as the indispensable accessory of every graffiti artist: the edding marker. For our collaboration we chose the edding 3000 in black and the edding 750 in silver. Available since March 9, online, in our app and in stores. #LFDYxedding

Ein reicher Mann hat mal seinen Bentley begraben und alle eingeladen, um zu sehen, wie absurd es ist, seine wertvollsten Sachen mit ins Grab zu nehmen. Da hat natürlich jeder gesagt „Der gute Bentley ist viel zu schade, um vergraben zu werden“. Eigentlich ist es doch noch viel absurder, seinen Körper vergraben zu lassen, der noch viele Leben retten könnte. Zwischen Drops und Sales haben wir Black Friday zum Anlass genommen, um mehr Awareness für die Organspende zu schaffen. Die Aktion ist ein persönliches Anliegen unseres Founders Lorenz Amend. Er wurde mit der Bedeutung der Organspende konfrontiert als sein bester Freund Philipp auf ein Spenderherz angewiesen war. Dank dem einen Menschen, der sich damals für einen Organspendeausweis entschlossen hat, kann Philipp weiterleben und seine Kinder aufwachsen sehen. Wir haben einen Organspendeausweis in jedes Paket gelegt, damit unsere Kunden ihn ausfüllen können, falls sie – so wie unser Founder früher – einfach noch nicht dran gedacht haben. Wenn ihr auch gerne Spender werden oder euch einfach informieren möchtet, kann der Ausweis kostenlos auf folgender Seite bestellt werden – hier findet ihr auch alle wichtigen Informationen: www.organspende-info.de Egal, ob unsere Kunden oder du dich für oder gegen den Ausweis entscheidet– wichtig ist nur, eine bewusste Entscheidung zu treffen und das Thema nicht zu vergessen. Unser großer Dank geht an Philipp Dunkerbeck, der bereit war seine Geschichte zu teilen und uns bei dem Projekt maßgeblich unterstützt hat! Vielen Dank auch an die Bundeszentrale für gesundheitliche Aufklärung (BZgA), die die Ausweise zur Verfügung gestellt haben und die Aktion damit ermöglicht haben!

#Hiring – Wir suchen eine:n neue:n Fashion Grafikdesigner in Düsseldorf, North Rhine-Westphalia. Bewerben Sie sich noch heute oder teilen Sie diese Stellenanzeige mit Ihrem Netzwerk.

BLACK FRIDAY 2023 – Of course, Black Friday is one of the most important dates for us every year. Nevertheless, this year's Black Friday was a very special one for the entire company.   Alongside our biggest sale of the year, our official LFDY app went online on Thursday prior to Black Friday. The app gives our customers an unprecedented shopping experience. Benefits such as exclusive early access, personalized member cards and real-time notifications take our customers' brand connection to an all-time high.   One day after release, we have already reached 4th place in the app store charts. We are delighted that our months of effort have been appreciated by our community and honored by their overwhelmingly positive feedback. We are grateful to everyone involved and to our customers for making this Black Friday more special than ever before.

Atlanta, Georgia – We teamed up with Pink Flamingo USA for the Ride or Die II campaign. The community developed around the documentation of underground street racing. PF USA is known for illegaly closing down streets and highways for street races and drift shows, creating a state of anarchy and causing mayhem. Together with Pink Flamingo we organized a warehouse party, where hundreds of people gathered around to race, drift and embrace the energy of the underground community. Thanks to everybody who joined before the police helicopters ended the night.

NEW COLLECTION – LUKAS MÜLLER Our latest collection features contemporary artworks by Lukas Müller. The german artist explores our daily surroundings, capturing visuals in sketchy alleys, straying from the right path. Lukas Müllers work consists of ordinary objects, excerpts of criminal actions and remains of the late 90’s. It’s Vulgar. The collection contains vintage inspired outerwear and accessories. The hoodies and tees feature artworks of Lukas Müller and LFDY typo backprints. Accompanying the LFDY store opening in London we hosted the solo exhibtion of Lukas Müller at The Stables gallery at Covent Garden. The Germany-based artist showcased his latest works from "S***, you got insurance", an exhibition featuring photography, models and objects. Thanks to everybody who came to celebrate our newest store with us!

We are proud to announce the opening of our LFDY Basketball Court in Düsseldorf. Located in Flingern, the court is set on Schlüterstraße 18, in the same neighborhood where LFDY was founded in 2013. We built the basketball court as a permanent LFDY landmark for the city, to give back to the local community and to create a positive social impact in our hometown. Since 2021 we have been able to sponsor the 3x3 basketball team Düsseldorf LFDY, who have recently been named german champion 2023. The LFDY Basketball Court offers the community a place to come together and enjoy the sport – outside, for free and for everyone.

The London store has finally opened its doors last Saturday, August 5. Located in the heart of Soho, on 1D Poland Street, the seventh LFDY store showcases selected styles in a dark and elegant ambience. The retail space is fitted with 14.000 black-glazed tiles and furnished with dark rosewood cabinets as well as brushed steel fixtures. Even after 10 years of brand history, the UK is a big step. We're here & ready for this new chapter!