Lidl International

At Lidl, our extensive network of stores across Europe ensures that great products are always within reach for our customers. 🛒🌍 But do you know the distance between our westernmost and easternmost stores in Europe? 🧐 Drop your best guess! We will post the right answer in a few days, bonus points if you can guess in which countries these two stores are located!👇 #LidlInternational #teamlidl #wearelidl

UEFA EURO 2024™: The week that was ⚽ This week we want to spotlight the once-in-a-lifetime experience of the Lidl Kids Team From being flown to Germany, to enjoying all aspects of Lidl and UEFA EURO 2024 culture, the experience for our Lidl Kids has been much more than just the 90 minutes on the pitch. Each match became a special day, filled with emotions and fun activities, which we are sure will be remembered forever by the kids and their chaperones. 👦👧 240 lucky Lidl employees from across Europe won the opportunity for their kids to be part of the Lidl employees’ own Lidl Kids Team. While their kids were training in the stadium, the #teamlidl employees spent time getting to know each other and discovering the cities of Germany, enjoying walking tours together!⚽️ We talked to one of this week’s lucky winners, Maria Elisa, about her jam-packed weekend in Düsseldorf. Her favourite moments? Making friends with the other Lidl Kids Team members and Lidl chaperones, meeting the tournament Mascot, and getting exclusive behind-the-scenes access to the UEFA EURO 2024 stadium. “My mom and I had a lot of fun. We kids did it really well together. Thank you #teamlidl!” We also heard from one of the chaperones of the Lidl Kids Team match, Fátima, Consultant within the Engagement team at Lidl International, who echoed the excitement: “We were a really great group, and we all had a lot of fun together. Especially to see this enthusiasm in the children's eyes when they came back is really indescribable. It was a special day for everyone involved and will be remembered forever.” ❤️💛💙 This week on the pitch   As the tournament reaches its conclusion, there has been no shortage of drama and suspense on the pitch. Red cards, extra time, and penalties have all featured as we now have our final 2 for the tournament. Spain vs. England will go head-to-head in Berlin on Sunday, with the victor taking the grand prize. England looks to avenge their pain from three years ago, while Spain will look to regain their crown, last won in 2008 and 2012, aiming to become the first nation to win it four times.   The quarter-finals saw eight teams enter with ambitions to make it all the way. Spain defeated Germany after extra time, France conquered Portugal on penalties, with England doing the same against Switzerland, and the Netherlands beat Turkey. And then there was four. In the semi-finals, Spain won 2-1 over France. In the other semi-final, England scored in the 90th minute to beat the Netherlands 2-1. Spain or England - who do you think will win the European Championship in 2024? 👇 #LidlInternational #OnYourTeam #LidlKidsTeam #EURO2024 #UEFAEURO2024 #teamlidl 

Winning Tickets and being a part of the internal communication on the UEFA EURO 2024™ Verena, Junior Consultant in Corporate Communications at Lidl International, began her career journey with Lidl in 2021. Starting in the Sales and Supply Chain department, Verena is now a part of the Corporate Affairs department, where she works on internal communications. She creates engaging content for the intranet, including writing and posting articles for Lidl colleagues. For the UEFA EURO 2024, Verena and her colleagues manage the communication for #teamlidl at the headquarters. Part of this communication is to motivate them to take part in events such as public viewing and table football tournaments.⚽️✨ "I love being the messenger for such exciting topics. Getting positive reactions from my colleagues is incredibly rewarding, and I enjoy participating in the activities I promote!" Verena is also one of the lucky winners of an internal quiz competition, earning her tickets to the Portugal vs. Slovenia game at Frankfurt Arena. "The quiz was about how many asparagus boxes would fit on a football field. My partner and I went to the Lidl store, measured the box size and did some quick math. That got me into the lottery pot." 🏟️ Attending the game was a special occasion for Verena, who hadn’t been to a stadium in years. "The city was buzzing with international crowds, making it feel truly special. At the stadium, you experience all the emotions of the fans and players firsthand. We sat near the parents of the Lidl Kids program and saw their pride. The Lidl presence was everywhere, from billboards to the kids. It was super fun to be a part of it." ❤️💙💛 For those who have experienced it, what makes attending a live football match unforgettable? 👇 #LidlInternational #Euro2024 #UEFAEURO2024 #OnYourTeam #LidlKidsTeam #teamlidl

Success and commitment: Lidl-Trek at the Giro d'Italia Donne 🥇 Congratulations to our Lidl-Trek rider Elisa Longo Borghini for winning the first stage of this year's Giro d'Italia Donne! This high-performance race covers 876 kilometres and includes a tough climb on Stage 7 to Blockhaus peak (The Maiella) at an elevation of 1,680 m. Her team member Brodie Chapman came in third. During Stage 2, consisting of 110 kilometres between Sirmione and Volta Mantovana, Elisa Balsamo reached third place. 🚴♀️ Sport in general, and cycling in particular, has often given women less visibility and recognition. Today, the image is changing and we are proud to be part of this development through our sponsorship of Lidl-Trek. "When I started, my salary was significantly lower and we traveled by van. Today we have a full bus, stay in nice hotels and our races are even televised. Everything is just as well organized as for the men," says Elisa. 🚀 Shirin van Anrooij, our Lidl-Trek rider from the Netherlands, adds: "Now that more races are televised, we can show that there are many opportunities for young girls in this sport." 🌟 Beyond cycling, we are committed to taking a leading role in excellence, empowerment and equality: 📝 In 2021, all Lidl countries and Lidl International signed the United Nations Women's Empowerment Principles (WEPs) - the first global initiative to promote and empower women in supply chains and companies. 🤝 With the introduction of our "Together at Lidl" mission statement in 2023, our Lidl Board of Directors made it clear that Lidl promotes and demands fair, open and trusting cooperation - and does not tolerate unequal treatment. 🚵♀️ At Lidl, we believe it’s essential to live and breathe our values day in and day out. The best example: Our Lidl-Trek #teamwork. Let's go! Are you tuning in? #LidlInternational #LidlTrek #OnYourTeam #Sponsorship #teamlidl

Behind the Scenes: Julia and Yannic's Journey with the UEFA EURO 2024™ Julia and Yannic, Consultants Sponsoring & Event-Marketing at Lidl International, worked closely as a dynamic "tandem" leading the UEFA EURO 2024 project. Julia, a hobby triathlete with a background in brand and communication agencies and sports retail, teamed up with Yannic, a passionate skier with experience in sports marketing agencies. Together, they brought their shared love of sports and extensive professional expertise to the project. ❤️💙💛 Their roles for the UEFA EURO 2024 had distinct focuses. Julia spearheaded the Lidl Kids Team program, working as the main touchpoint for Lidl countries on campaign implementation. Meanwhile, Yannic concentrated more on the ticket raffle, Lidl Fan Feste, and managing LED boards. "When the partnership was finalized, we had to piece everything together from the ground up," Julia explained. "From designing jerseys for the kids to organizing travel and ensuring fair allocation of the spots, there were countless details to consider."⚽️ The partnership was the largest sponsorship by Lidl to date and its first collaboration with the UEFA. "We pioneered new processes and platforms, which was challenging but incredibly rewarding," Yannic recalled. "Finding solutions sometimes took longer than expected, but we learned and grew so much from the experience." The UEFA EURO 2024 project was a collaborative international effort involving all European Lidl countries – not matter if qualified for the tournament or not. Julia and Yannic found the cooperation smooth and inspiring, with each country adapting the project to suit their market. "For some countries, football wasn't the primary focus. But the Lidl Kids Team wasn't just about football; it was about family and creating unforgettable experiences for our customers and colleagues," Julia added. "Some countries even held children's parties following press conferences about the start of the Lidl Kids Team campaign, showing their commitment and creativity in bringing the project to life." 🤩 What are your thoughts on the importance of teamwork in large-scale international projects? 👇 #LidlInternational #Euro2024 #OnYourTeam #LidlKidsTeam #teamlidl

From the ideas you think of to the product you hold: How PARKSIDE devices are made PARKSIDE offers a wide range of tools for DIY enthusiasts, but do you know how they’re made? From initial ideas and market research to sustainability and rigorous testing, PARKSIDE ensures top-quality tools that meet customer needs and preferences. 💚  Read the article below to to get a behind-the-scenes look at the development process of PARKSIDE tools. 👇 What is your favorite PARKSIDE tool? #LidlInternational #PARKSIDE #YouGotThis #Development #teamlidl

Development process of PARKSIDE tools 💚 The correct answer will be revealed tomorrow in an article with Michael, Purchasing Manager and Thorsten, Division Manager International Purchasing at PARKSIDE. #LidlInternational #teamlidl #wearelidl #PARKSIDE

UEFA EURO 2024™: The week that was ⚽ Lidl has been on the ground again for week three of the UEFA EURO 2024 to see the eight teams make their way to the quarter finals! There has been plenty of action off the pitch, with an exclusive interview with a football legend (👀), Lidl employees experiencing the EUROs firsthand, and heaps of fans enjoying the Fan Zones. The Lidl Kids Team meet their football heroes 💛 This week, 176 Lidl Kids have followed the footsteps of the 792 who preceded them by stepping out onto the pitch to watch their heroes play. Football Legend, Philipp Lahm, shares a few words 🎙️ In our Lidl Magazine “FANZONE” for the UEFA EURO 2024, we interviewed the Football legend Philipp Lahm, Head of Organization for UEFA EURO 2024. He praises our commitment to provide sustainable and healthy options for fans during the tournament as we provide fresh fruit at the Lidl stands in the Fan Zones: “Healthy eating plays an important role in this triad of health, sport and education. It's great that Lidl is supporting UEFA with this campaign: as a result, this tournament leaves behind more than just beautiful goals.” During the interview, we also asked Philipp if he plans on visiting any Fan Zones. “Absolutely! That's what makes a tournament! I'm particularly looking forward to it. I won't reveal the time and place, it will be a surprise.” A first-hand perspective 🙋♀️ Sebastian, a lucky Lidl employee who won the opportunity to take his child Lorenz to the Turkey vs. Portugal game, shares his experience: “My son Lorenz couldn't sleep well at times because of the excitement, and we were really looking forward to the day. Grandma, grandpa, aunt, uncle, friends and even schoolmates sent me photos and short films of my Lorenz on TV, it really was an incredible feeling.” This week on the pitch ⚽ The last 16 certainly delivered on the pitch, with last minute equalizers, incredible saves, penalty drama and 19 goals!   Switzerland and Turkey delivered shock wins, over Italy and Austria respectively, while England needed a last gasp bicycle-kick to equalize against Slovakia, before winning in extra time.   Portugal saved a late penalty kick as they scrapped through on penalties. Germany, Spain, France, and the Netherlands all made it through, with regulation victories seeing them through into the quarter finals.   Today sees the start of the quarter finals, featuring heavyweight clashes Spain vs. Germany, and Portugal vs. France, as well as England vs. Switzerland and the Netherlands vs. Turkey.   What games are you watching tonight? 👇 #LidlInternational #OnYourTeam #EURO2024 #UEFAEURO #LidlKidsTeam #teamlidl

Leonie’s Unforgettable Experience at the UEFA EURO 2024™ opening game Leonie, Executive Secretary at Lidl International, started her journey with #teamlidl in 2021 at the Purchasing Department. "I have a fantastic team with supportive colleagues. I love my role because it allows me to interact with various departments, which suits my sociable nature perfectly!" ❤️💙💛 Leonie was one of the lucky winners of tickets for the UEFA EURO 2024 offered by Lidl, specifically for the Germany vs. Scotland opening game. "I received the exciting news during my vacation. Lidl arranged the round trip to Munich, and our stadium seats were perfect, right in the front row, giving us a close-up view of the players and the match!" 🇩🇪🏴󠁧󠁢󠁳󠁣󠁴󠁿 Leonie chose her dad as her companion, fully embracing this unique experience. "The city was buzzing with festivities, and there were many Scottish fans! My dad and I enjoyed a meal at a restaurant before the game, where we mingled and engaged with other fans. It was a special moment, and I felt incredibly grateful for this opportunity." 🏟️✨ For those aspiring to experience a European Championship match live, Leonie advises, "Just go for it and embrace every adventure. Be open, engage with other fans, and enjoy the fun conversations!" ⚽️ Who would you take with you if you won tickets to a UEFA EURO 2024™ match? 👇 #LidlInternational #UEFAEURO2024 #Euro2024 #wearelidl

We’re on your team – from match day – to everday ⚽🍉 We can’t help your team win the game, but we can help you be the best host for a night. What we eat has a huge impact on our health and the environment. That's why we develop our range of products on the basis of the planetary health diet to make it easier for our customers to consciously choose healthy and sustainably manufactured products in future. 🥦🌍 This means that when Lidl customers serve our produce to friends and family on match day, they can be confident that we’re keeping prices low without compromising quality. “With our reach, we want to make UEFA EURO 2024 accessible to as many people as possible and bring the sport and the fans closer together. Football is for everyone - just like our products. At the same time, we want to use our sports sponsorship to make our customers aware of the importance of exercise and a conscious nutrition as part of a healthy lifestyle. As a sustainable fresh produce discounter, we always offer our customers the highest quality fresh produce at the best price and have made it our mission to make an active and healthy lifestyle as easy as possible for our customers”, Martin Alles, Executive Vice President, Marketing International at Lidl International. When you are hosting, what is your favorite food to prepare? Tell us in the comments. 👇 #LidlInternational #OnYourTeam #EURO2024 #UEFAEURO