DaHouse Audio

Have you ever realized you always remember Coca-Cola when listening to certain sounds? Phst, Clink, Fizz, Glug, Ahh! Coca-Cola's intrinsic sounds are so refreshing that you want to taste them when you hear them! So, AKQA invited us to create an AI-powered instrument using these sounds as the primary sound source. The brand new Coke SoundZ! We went to one of the most famous studios in LA, East West Studios, to record these sounds as never before. We used special microphones to achieve the perfect binaural ASMR sounds. We dive waterproof mics in glasses with ice to record the fizz and ice clinking as if you were inside the cup. We even created a microphone adapting a vintage headphone, reversing its polarity to record the Glug as if you were holding your ears to someone's throat. We spent almost six months with our developers creating an AI based on a Decision Tree logic code, inputting neuroscientific studies to make the most uplifting sounds possible. After that, we went even further, partnering with AKQA and MAP to create a physical instrument using our creation! The brand has used the SoundZ for months as ambient tunes for events, TikTok filters, and global campaigns: did you listen to the "It's Gonna Be Me" song in a Coke commercial? Yes, SoundZ was there ;) Now that the virtual instrument is available, you can mix all Coke intrinsic sounds. When you click on AI-Generate, the result is an uplifting sound you can play. More importantly, you always sense the Coke sounds in the infinite AI-generated possibilities, bringing its taste to your song! Download the VST instrument here: https://lnkd.in/dFzXeJFB Or find its mobile version in the Apple and Android stores. Innovation is possible only thanks to the visionary care of Pratik Thakar, Islam ElDessouky, Tina KATARIA, Yugo Motta Aragão, Oana Vlad, Joshua Schwarber, Joshua Burke, and the incredible Coca-Cola group. Thanks to all DaHouse Audio crew, Silvinho Erne, Carol Masseti, Iris Fuzaro, Cassiano Derenji Ferreira de Mello, Wonder Bettin, Rodrigo Deltoro, Bernardo Massot, Kabé Pinheiro, Rodrigo Lemos, Andrea Oliveira, Toddy Ivon, Audiofusion's Rafa and Rory. Plus our partners: Hugo Veiga Bianca Dordea, Andrew Keller, Jabari Hearn, Kyla Jacobs, Mauricio Dias, Eduardo Nosé, Erika Reyes, Bruno Bizuti, Luisa Gabaldi, Bruno Leite, Diego Machado, Carlos Matias, Felipe Yamaoka, Matt Autton, Krista Durchman, Mariana Franco, Luiza Medeiros, Anderson Lima, Will Verity, Jake Dale-Brown, Jane Fearnley, Sharon Hardwick, Rosie Conboy, Samuel Baker, André Valenti Gaspar from Perfect Storm Studio. #CokeSoundZ The Coca-Cola Company, AKQA, WPP

DaHouse Audio in Cannes: 19 LIONS 1 GRAND PRIX 3 GOLD 7 SILVER 8 BRONZE 50 SHORTLISTS IN TOTAL! THE MOST AWARDED AUDIO COMPANY IN 2024 :) Thanks 🙏 to all DaHousers and my partners Silvinho Erne Cassiano Derenji Ferreira de Mello Wonder Bettin

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WE WON AN EMMY!! Last week, we were the best music and sound company at the ADC and second in the world by The One Show. And this week, we got an Emmy! It all started when my friend Thomas Mori invited me to the Dreamcaster, an FCB New York project for Michelob Ultra. The challenge was to make the brilliant #CameronBlack the first blind sports broadcaster! In the following days, Iris Fuzaro and I recorded several hours of game plays on a basketball court, setting a Sennheiser Ambeo VR microphone in all possible court positions by professional players. Our approach resulted in millions of binaural sound possibilities, providing a language for Cameron to follow when experiencing it in Dolby Atmos. And the final experience is truly extraordinary! If you listen to it in spatial audio, you will be transported to the middle of the court, surrounded by the energy of the players running around you. So, this Emmy is even more than a music award for us. It's about combining this innovation with a tremendous amount of technology for an excellent reason—an inclusive, innovative, and impactful project! If you know DaHouse Audio's work, you know that we are increasingly pursuing challenging projects like this one and positioning ourselves as a creative audio studio. Thanks again, FCB. We are looking forward to the following challenges together! Danilo Boer, Emma Armstrong, Michael Aimette, Alexandre Abrantes, Brei Monteiro (the best editor in the World!) Elisa Tanganelli, Diana Gonzalez Cash, Daniel Roversi, Logan Butler, Roxane Schneider, Victoria Rocha, Pieter Claeys, Vitor Hugo Favero, Jamie Rutherford, Michael Schonfeld, Pim Leeuwenkamp, Andre Larc, Janice Groelinger Katz 🟦, Abigail Kiefer, Lilly Sessions, Alisa Zervas, Jackie Helfgott, sy-jenq cheng, Eric Benitez, Matthew Hamburg, Nick Williams, Miles Ritenour, Leah Saccoccio, Alexis Unwalla, Dylan Ruby, Citizen Music, which we proudly share all sound awards, Helo (that I've tried to tag but exeded LinkedIn limits) and special thanks to the #Emmy! None of this would be possible without the incredible dream team: Silvinho Erne, Cassiano Derenji Ferreira de Mello, Wonder Bettin, Carol Masseti, and all DaHousers. Love you all!

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Music & Audio Company of The Year! Thanks to Thomas Mori Danilo Boer Daniel Roversi Alexandre Abrantes Pieter Claeys Roxane Schneider and all our friends from the FCB New York 👏👏👏 DaHouse Audio crew Lucas Mayer Silvinho Erne Cassiano Derenji Ferreira de Mello Wonder Bettin Carol Masseti #ADC The One Club for Creativity

The New Coke SoundZ!

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THE DREAMCASTER DOCUMENTARY GOT 2 EMMY NOMINATIONS! It's the first time in our careers! Thanks to #CameronBlack and all our friends from FCB New York! Alexandre Abrantes Danilo Boer Thomas Mori Michael Aimette Gabriel Schmitt Emma Armstrong Daniel Roversi Pieter Claeys Roxane Schneider Vitor Hugo Favero Victoria Rocha Simon Dolsten Pim Leeuwenkamp Logan Butler Matthew Hamburg Brei Monteiro Andre Larc Special kudos to Silvinho Erne Lucas Mayer Cassiano Derenji Ferreira de Mello Wonder Bettin Carol Masseti and the entire DaHouse Audio crew! #Emmy #MichelobUltra

23 Clios!! 8 Gold! https://lnkd.in/d5sBRewj