Under the name of “Find Your Freedom” together with NBA Star LeBron James we want to inspire a new generation of riders. Riding a bike can bring freedom, joy and it can unleash the will to perform – values that we both believe in. We hope to unleash the unlimited potential of bicycles to inspire and change people’s lives. “Riding a bike has always been a big part of my life. When I was growing up, it was how I got around – from riding with friends across the city to getting to practice and wherever I needed to be. It gave me the freedom to not only get to places, but to access things that otherwise would have been out of reach. Even now, riding a bike makes me feel like a kid again. There’s nothing like feeling the air on your face and that freedom to just ride.” LeBron James Empowering mobility, powered by community! We've also harnessed the power of cycling sports stars and champions — including current road cycling world champion Mathieu van der Poel, plus freeride sensations Fabio Wibmer and Samantha Soriano, dirt and gravel rider Andrew Jackson, CANYON//SRAM Generations’ rider Diane Ingabire, and up-and-coming mountain biker Olivia Silva. We want to inspire YOU and people around the world to experience that transformative power of bikes for themselves. Watch the film and let us know what is freedom in cycling for you is! Find out more about this collaboration: https://lnkd.in/da6huFTE #MyCanyon #FindYourFreedom #Ad #CanyonPartner
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