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Imagine the extraordinary, create the unforgettable The Mazda Colour Event In 2024, our team at capacity GmbH was given the challenge of creating an event concept for a target audience of lifestyle journalists and influencers. We eagerly embraced the task, envisioning a unique and immersive experience for Mazda Motor Europe. The famous ochre mountains of the picturesque Luberon home of the natural pigment ochre, in the stunning and colorful Provence was chosen as the ideal backdrop for this exciting event. Our mission? To seamlessly combine the expertise of our client in the development of vibrant and deep colors with the rich cultural history of the region. Intensive research led us to the exceptional Hotel Domain de la Coquillade in Roussilon, set amidst vineyards on a hilltop overlooking the Luberon. Together with Lucile Reynal from the Ochre Museum and the Sentier des Ochres we offered our guests the opportunity to experience everything related to the tradition of dyeing and the stunning scenery of the Ochre Mountains. But a perfect experience is not just about the location and program, at its heart is a story that is newsworthy and interesting to our target audiences, so we teamed up with Stephanie Speckmann from Masali GmbH to create the story around color and the link to Mazdas passion for color. Mazda Motor Europe, our client, trusted our vision. Together we experienced insightful presentations and workshops with designers and pigment experts. We couldn't have done it on our own. Huge shout-outs and heartfelt thanks to Klaus Hüllen, Martin Kaiser & Ingo Spruytenburg from Mazda Motor Europe, for letting us be partners on eye level. - Alena Gersonde Mazda Research and Engineering for infusing it with your expertise in colors, materials, and finishes. - Jo Stenuit Design Director at Mazda Motor Europe for his and his teams constant support and impactful input. - Masali GmbH for creating the storyline - CMX Events for all the support - Our whole team at capacity gmbh and at CAPABLE GmbH - Claudia Wiesenack and Finn Janik from DGS GmbH - Oliver Juhasz and his Team from Team Oliver Servicegroup - Video and photo credits by Mazda Motor Europe and brainstormunich media - Filmagentur