LOBECO GmbH

LOBECO GmbH is hosting the LOBECO Webinar Series – Digital Marketing in China. Join us on July 23rd.

Future-Ready: One #Vision, one #Team - LOBECO's Leadership Offsite   At our two-day #Leadership #Workshop our #Teamleads prepare for what's next. 🚀   Behind the scenes, our leadership team is hard at work crafting a shared vision for the #Future. At LOBECO, we believe that strong leadership is the cornerstone of success. Through our collaborative workshops, we're aligning our strategies and reinforcing our commitment to progress.    We are fostering a culture of entrepreneurship, ownership and feedback, while emphasizing the importance of critical thinking and adaptability. At the same time, we thoughtfully evaluate our roots, our achievements and our future aspirations to ensure that our vision remains aligned with our core values and goals. Together, we’re ready for whatever the future holds!   #LOBECOpower #FutureReady #Offsite #UnitedInProgress #BehindTheScenes

#Marketing & #Communication in #Sports Sponsorship matchmaking is an area where we at LOBECO are not only expanding our efforts but also actively building a dedicated department and assembling a team of experts. In collaboration with Campus M University our #Sponsoring team successfully developed a module on "Marketing & Communication in Sports". The final presentation of this module took place in our LOBECO office this week, showcasing the marketing strategies developed by the Master's students in Sports Marketing and Management for former individual athletes and coaches. Thank you for the inspiring collaboration, Mark Rothballer! It is always refreshing to receive such valuable input and ideas from emerging talents. Emil Martini, Marvin Leu, William Pesch, Maximilian Sommer #SportsMarketing #DigitalMarketing #LOBECOpower

The digital ecosystem in #China is fundamentally different from any other in the world. Instead of Facebook, X or TikTok, it is WeChat, Douyin, Red or Weibo that determine the daily lives of users. Understanding digital user behaviour in China is the first step to conquering the Chinese market. Sign up for our Webinar "Digital Marketing in China" with Xinyun Huang. #LOBECOpower #DigitalMarketing #ChinaMarketing

Dive into the world of digital sports sponsorship with us 👏 In the first episode of our #Podcast together with VSA - Vereinigung Sportsponsoring-Anbieter e.V. "𝗗𝗶𝗴𝗶𝘁𝗮𝗹𝗲 𝗠𝗲𝗶𝘀𝘁𝗲𝗿𝘀𝗰𝗵𝗮𝗳𝘁𝗲𝗻 - 𝗘𝗿𝗳𝗼𝗹𝗴𝗿𝗲𝗶𝗰𝗵𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝗶𝗻𝗴-𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝗻 𝘇𝘂𝗺 𝗔𝗻𝗳𝗮𝘀𝘀𝗲𝗻", Lorenz Beringer discussed together with VSA CEO Inka Müller-Schmäh and two real heavyweights of the industry: Andreas Jung from FC Bayern München and dirk huefnagels from HypoVereinsbank - UniCredit - Deutschland.

All eyes on Munich as UEFA EURO 2024 finally kicks off today. In the latest episode, #SportsDataZone takes a closer look at a few key figures on Instagram numbers:   The player with the most followers is, of course, Cristiano Ronaldo with 631 million followers on the platform. Thanks to his incredible fanbase, the tournament not only reaches fans from Europe but from all over the world.   Among the goalkeepers, DFB goalkeeper Marc-Andre Ter Stegen is number 1, with just over 16.5 million people following the world-class goalkeeper from FC Barcelona on Instagram.   With 17.4 million followers, the FPF - Federação Portuguesa de Futebol has the most followers of all participating associations. Potentially, the page also benefits from the most-followed channel on Instagram and Portugal's national hero, Cristiano Ronaldo.   #euro2024 #kickoff #socialmedia

Double win at the #GermanBrandAward 2024 for the BMW Motorrad #MetaRide! 🚀 🏆 Innovation of the year 🏆 Brand Communication - User Experience The BMW Motorrad MetaRide on the platform Spatial is a digital experience, where we successfully activated the launch of the new BMW CE 02 in summer 2023, including ℹ️ the most important information about the new CE 02 🎮 mini games 🙌 digital rewards and 🏍️ a digital testride For us (and obviously also for the German Brand Award jury), this is a pioneering case in the field of digital #UserExperience. We’re extremely proud to win these two major categories together with our client BMW Motorrad and the incredibly talented Meta architect Kuba Jekiel! #LOBECOPower #DigitalMarketing #VirtualReality #Metaverse Caroline Pilz Andreas Torwesten

Podcast-Alert! ⤵

Welcome back from the public holidays! We hope you all had a great #DragonBoatFestival 2024, Team #China! 🚣♂️🎉 #LOBECOpower #LOBECOChina

10 Years Surprise Party 🎉
 For our anniversary, our colleagues, past and present, and our families prepared a surprise party for Lorenz Beringer and Sebastian Iffert - including a very emotional video with the best moments of the last 10 years. It’s a very special and emotional day for all of us! Thank you to everyone who contributed to our journey over the past 10 years! 🚀 #LOBECOpower #anniversary