BABOR BEAUTY GROUP

Strengthening the expert brand BABOR   BABOR BEAUTY GROUP's flagship brand BABOR stands for expert skincare made in Germany and has just added the claim “Indulge in excellence” in its brand communication to reflect the importance of treatments and the indulging effect of using its products. That is why ensuring excellence at all touchpoints in the professional distribution channel is one of its key strategic priorities, making the annual Educator Summit a highlight event in the brand's calendar. Laura Bramstaedt, Global Vice President Expert Concepts and Services: "The summit brought together the remarkable team of BABOR's global educators, all of them passionate about elevating standards and driving success in the professional skincare sector. Education is essential to uphold excellence in consultation and treatment experience." The sessions allowed in-depth insights into product development, previews of upcoming relaunches, and updates about strategically relevant topics such as the brand's spa concept and sustainability. 

Using CO2 as a raw material? The RECO2NWERT project, which BABOR BEAUTY GROUP is involved in, researches how industries can use CO2 as a valuable raw material. Over the next four years, ten project partners will work closely together to find ways to make carbon emissions usable. Reducing carbon emissions is one of the key priorities in the company's planet strategy. Until 2025, it wants to reduce its emissions by 50%. With a reduction of 47% in 2023, the company is close to achieving its target. "However, we cannot yet avoid all emissions,” says Co-CEO Horst Robertz. “That is why we are extremely interested in learning how to biotechnologically bring those emissions to new use. We are proud to partner with this innovative project.” With the RECO2NWERT project BABOR BEAUTY GROUP is supporting the development of an industry that functions without any fossil raw materials. Thank you to all partners joining: RWTH Aachen University, Ruhr-Universität Bochum, Fraunhofer-Institut für Molekularbiologie und Angewandte Oekologie IME and CLIB - Cluster Industrielle Biotechnologie, that unites many research institutes and companys.

Laura Bramstaedt appointed as Vice President Global Expert Concepts & Services at BABOR   Laura Bramstaedt has been promoted to Vice President Global Expert Concepts & Services. She is now responsible for evolving the brand’s global strategies for its partners in the professional skincare channel and oversees its hotel spa business, education department, and center for studies and applications.   “Our strong anchor in professional skincare is one of our key differentiators. In Laura’s new position, her responsibilities form an umbrella to ensure an outstanding experience when visiting one of our professional touchpoints. Her vast industry experience made her the perfect candidate for this strategically important role,” says Tim Waller, Co-CEO at BABOR BEAUTY GROUP and President BABOR and Premium Brands.   In her new role, she focuses on further elevating the customer experience for all global professional touchpoints – from the development of the treatment experience to education and implementing inviting and profitable spa guest journeys. “BABOR has just added the claim “Indulge in excellence” in its brand communication to reflect the importance of treatments and an excellent brand experience.” Laura says, “I believe the professional channel is uniquely qualified to provide this indulging experience. I look forward to evolving BABOR’s expert concepts and services for all our amazing partners globally.”

Happy Birthday, Jutta Kleine-Tebbe   BABOR BEAUTY GROUP congratulates the company’s “Grande Dame”, second generation owner Jutta Kleine-Tebbe, to her 80th birthday!   Jutta Kleine-Tebbe is 18 years old when her father Dr. Leo Vossen buys the cosmetics start-up, then known as “Biomedizinische Kosmetik Dr. B”. Her father’s entrepreneurial decision influenced her own career choice: she decided to study business and became an aesthetician. After completing her training, she joined the company and has devoted her energy to it. She built a professional training department and pushed ahead with the first steps towards internationalization. In 2000, she became Chairwoman of the Board and led the company into the new millennium.   She has been enjoying her well-deserved retirement since 2014, but still is involved in charity projects. Jutta Kleine-Tebbe herself says this about her birthday: “It is hard for me to believe that I am 80 years old. I am very grateful for the life I have been able to live with my family and the BABOR family.”   To mark this special birthday, BABOR BEAUTY GROUP’s team has created a special gift: a very personal video message and a special ampoule edition that is a homage to her and company's early days.

BABOR announces collaboration with marketing technology platform Settr   As BABOR BEAUTY GROUP’s flagship brand BABOR is moving forward to become a global skincare brand, it is evolving its influencer strategy. While the brand’s global social media team continues to work directly with relevant global top KOLs, Settr’s AI capabilities will be supporting the brand to scale initiatives globally while ensuring brand fit. The brand is integrating Settr’s dashboard and analytics to enhance its seeding strategy and evolve its data-driven marketing approach.   “Creating brand awareness and a concise brand experience, especially on social media, is essential on BABOR’s journey to evolve into a truly global premium skincare brand.” says Co-CEO Tim Waller. “We first collaborated with Settr during an event at Miami’s Art Basel and were impressed by the professionalism, results as well as reporting capabilities.” Simon Fransson, CEO of Settr: "We are proud to expand our partnership with BABOR, a brand that exemplifies excellence in product quality and strategic vision. With over 60 years of expertise in professional skincare, BABOR's commitment to innovation, sustainability, and precision aligns seamlessly with our values at Settr. Their dedication to excellence has inspired us and driven our growth, challenging us to continuously elevate our services. Together, we look forward to achieving even greater heights and delivering exceptional results for our clients worldwide."

Science of Skin Award 2024 BABOR BEAUTY GROUP’s flagship brand has been awarded with the 2024 Science of Skin Awards.   Just two weeks after the company has officially opened its new laboratories at the headquarters in Aachen, Germany, this award demonstrates the importance of its high standards of scientific validity. Skincare Anarchy The Podcast LLC says the brands that win this award are “not just presenting novel ideas, but also proving the effectiveness of their products. (…) The Science of Skin Awards serve as a global beacon for consumers. By receiving this award, a brand signals that its over-the-counter products are based on sound science, offer tangible benefits, and can be trusted for their claims.”   With its own production facilities and labs, the BABOR brand has achieved to offer a unique proposition, the BABOR Trinity: high performance medical-like skincare that has maximum skin compatibility paired with the sensorial feel of luxury skincare – created in the most mindful and sustainable way.   Thank you, Skincare Anarchy, for acknowledging this unique positioning that is based on the expertise and excellence of a passionate team with this award.  #BABORBEAUTYGROUP #BABOR ##ScienceOfSkinAwards2024 

BABOR advent calendar is Cosmopolitan's All Time Favorite On behalf of the BABOR team, Pia Faulseit, Marketing Director DACH, received the Prix de Beauté at Restaurant Edmondo in Hamburg. Cosmopolitan magazine already announced the winners in the magazine. Now, it was time for the award ceremony. BABOR's exceptional product was decorated with the award as all-time favorite, a product that has become an integral part in our skincare routine. The award was presented to Pia Faulseit by Suzana Dulabic Kolik who told the story about how she started out as a young journalist and the advent calendar was one of the first beauty products to land on her desk. The advent calendar of BABOR BEAUTY GROUP’s flagship brand BABOR has become a highly anticipated skincare highlight during the holiday season. 

BABOR BEAUTY GROUP invests in research   BABOR BEAUTY GROUP modernizes and more than doubles its research and development space. Co-owner Isabel Bonacker: "The BABOR BEAUTY GROUP stands for Made in Germany. This starts with research. In our own laboratories, scientific teams put on their lab coats every day to create the best possible formulation. Our own laboratories are essential to ensure that we are always at the forefront of innovation."   In the new laboratory, workflows are optimized thanks to improved room layouts. In addition, the workstations are designed to be lean, i.e. efficient and employee-oriented. In addition to the research laboratory, there is a weighing center where ingredients can be weighed to the milligram, an integrated warehouse for more than 1000 raw material samples, and a room for the Chemspeed research robot, which the company uses for researching new ingredients and developing new bases, known as "prototyping." In the future, most formulations for the Group's creams, serums, and lotions will be developed in this laboratory - around 400 product formulations per year.   "The laboratory is the heart of product development. With decades of expertise, we combine scientific know-how and the latest knowledge of skin physiology to select the most effective active ingredients. These can be plant extracts or biotechnologically derived active ingredients," says Co-CEO Horst Robertz. "We are very proud that we have the entire value creation process in our own hands. That's why the laboratory also has glass walls. This transparency is important to us. Anyone visiting us can see what Made in Germany means to us."   The research laboratory is one of five laboratories in the BABOR BEAUTY GROUP. Around 50 experts work in the entire scientific area. They are involved in conceptual design, product safety, and efficacy studies. The laboratory expansion is another building block in the family company's growth strategy. After production and logistics moved to the new, ultra-modern site in Eschweiler, space for the new laboratory opened up at the headquarters.  

A while ago, BABOR BEAUTY GROUP welcomed a delegation from the Deutscher Bundestag. Catarina dos Santos-Wintz, Gitta Connemann, and their teams visited the company to learn about its growth and sustainability efforts and discuss challenges. Co-CEO Stefan Kehr welcomed the group at the headquarters in Aachen and the new production site in Eschweiler to show the latest developments.  "This open line of communication is important. We need to make sure we understand each other's needs and challenges to shape the future of our companies and this country together," says Stefan Kehr. BABOR BEAUTY GROUP is an employer to more than 1.000 people and has strong roots in its home region. With the new production site, the company is actively shaping the region's future as it is going through structural change. BABOR BEAUTY GROUP built its factory in a former mining area. Now, it is the location of a modern skincare factory operating according to high sustainability standards and offering attractive jobs.  

Iberostar Group and BABOR announce exclusive collaboration   BABOR BEAUTY GROUP’s flagship brand BABOR and Iberostar Group announce a collaboration to elevate the spa experience in Iberostar properties in Spain and the Caribbean. The spa experience will debut at 21 four and five-star properties in Spain and Portugal, with plans for expansion across the Caribbean, where some Iberostar hotels in the Dominican Republic and Mexico have already been working with BABOR via individual contracts.   Sandra Farreró Yllera, Chief Brand Officer at Iberostar Hotels & Resorts: “We are thrilled to have partnered with a premium brand of high-quality cosmetics such as BABOR with whom we share many company values. We look forward to enhancing our guests' stays through their Spa experiences with this partnership.”   Carlos Alonso-Cortes Rodriguez, Managing Director of BABOR Iberia: “We are delighted to be starting this partnership with Iberostar and see our shared vision to offer discerning travelers an outstanding spa experience come to life. As we are two family-owned businesses, we both are dedicated to fostering sustainable business practices and are looking forward to a long-term, global collaboration that ensures excellence.”   For the BABOR brand, the collaboration is a major milestone within its balanced multichannel-expansion strategy and is to enlarge its footprint in the spa industry. With Germany as one of the most important origin markets, BABOR’s strong brand awareness in its home country is poised to accelerate the spa business for Iberostar’s premium hotel locations. Leveraging BABOR’s expertise in premium skincare formulations in addition to its strong heritage in professional skincare and Iberostar’s commitment to delivering exceptional guest experiences, this collaboration aims to raise the standards for Iberostar spa guests and jointly accelerate business in the booming spa market. The picture shows the beautiful Iberostar Hertiage Grand Mencey.