In many organic chemistry questions, we use mechanisms that favours thermodynamically stable product (like aromatic rings), compromising the rate by some factor. For example, if there were two pathways
- Where final product is benzoid structure,
- Where final structure is not aromatic but forms faster.
Generally, we say that the benzoid structure is the major product.
Since equilibrium constant does not depend on the kinetics, after the reaction is complete, the major product must be governed by equilibrium constant. Therefore, after a very long time when the reaction is complete, the major product must be that product which is most stable thermodynamically.
But why do we consider rate in some reactions like E2 elimination? We say Hoffman product is more stable for a poor leaving group/bulky base, but $\Delta H$ for the Hoffman product is more (as Hoffman product is less stable). So, in the end, according to equilibrium constant, Zaytsev product must be major.
So, while finding the major product, do we consider rate, or $\Delta H$?