First, hypochlorite ($\ce{ClO−}$) is not a strong oxidizing agent compared to other chloride oxyanions, at least in acidic medium. Under standard conditions in acidic medium, chlorous acid ($\ce{HClO2}$) is the best oxidizing agent among them due to the largest positive number for standard electrode potential:
$$\begin{align}
\ce{HClO2 + 2H+ + 2 e- &<=> HClO + H2O} &\quad E^\circ &= \pu{1.645 V} \label{rxn:1}\tag{1}\\
\ce{HClO2 + 3 H+ + 3 e- &<=> 1/2 Cl2 + 2 H2O} &\quad E^\circ &= \pu{1.628 V} \label{rxn:2}\tag{2}\\
\ce{HClO2 + 3 H+ + 4 e- &<=> Cl– + 2 H2O} &\quad E^\circ &= \pu{1.570 V} \label{rxn:3}\tag{3}\\
\end{align}$$
Keep in mind that in the reduction half-reaction \eqref{rxn:1}, $\ce{HClO2}$ reduced to $\ce{HClO}$ with its largest positive standard electrode potential $(E^\circ = \pu{1.645 V})$ among chlorine oxoacids. For comparison, we should look at half-reactions of which each of these two reagents reducing to the same product. Thus, look at half-reactions \eqref{rxn:2} versus \eqref{rxn:4}, and \eqref{rxn:3} versus \eqref{rxn:5} where $\ce{HClO2}$ shows its superiority over $\ce{HClO}$:
$$\begin{align}
\ce{HClO + H+ + e- &<=> 1/2 Cl2 + H2O} &\quad E^\circ &= \pu{1.611 V} \label{rxn:4}\tag{4}\\
\ce{HClO + H+ + 2 e- &<=> Cl– + H2O} &\quad E^\circ &= \pu{1.482 V} \label{rxn:5}\tag{5}\\
\end{align}$$
Perchlorate ($\ce{ClO4-}$) and chlorate ($\ce{ClO3-}$) ions, on the other hand, are also good oxidizing agents, but not as strong as $\ce{HClO2}$ or $\ce{HClO}$, yet closed. This fact is clear when compared to the half-reactions where they directly reduce to $\ce{Cl2}$ or $\ce{Cl-}$ similar to $\ce{HClO2}$ and $\ce{HClO}$:
$$\begin{align}
\ce{ClO4- + 8H+ + 7e- &<=> 1/2 Cl2 + 4H2O} &\quad E^\circ &= \pu{1.39 V} \label{rxn:6}\tag{6}\\
\ce{ClO4- + 8H+ + 8e- &<=> Cl– + 4H2O} &\quad E^\circ &= \pu{1.389 V} \label{rxn:7}\tag{7}\\
\ce{ClO3- + 6H+ + 5e- &<=> 1/2 Cl2 + 3H2O} &\quad E^\circ &= \pu{1.47 V} \label{rxn:8}\tag{8}\\
\ce{ClO3- + 6H+ + 6e- &<=> Cl– + 3H2O} &\quad E^\circ &= \pu{1.451 V} \label{rxn:9}\tag{9}\\
\end{align}$$
However, the standard reduction potentials OP is mentioning is for different reduction half-reactions $\ce{ClO3-}$ and $\ce{ClO4-}$ involved (\eqref{rxn:12} and \eqref{rxn:10}, respectively):
$$\begin{align}
\ce{ClO4- + 2H+ + 2e- &<=> HClO3 + H2O} &\quad E^\circ &= \pu{1.189 V} \label{rxn:10}\tag{10}\\
\ce{ClO3- + 2H+ + e- &<=> ClO2 + H2O} &\quad E^\circ &= \pu{1.152 V} \label{rxn:11}\tag{11}\\
\ce{ClO3- + 3H+ + 2e- &<=> HClO2 + H2O} &\quad E^\circ &= \pu{1.214 V} \label{rxn:12}\tag{12}\\
\end{align}$$
Accordingly, when consider Latimer diagrams $(\ce{ClO4- -> ClO3- -> HClO2 -> HClO -> Cl2 -> Cl-}),$ you'd see, $\ce{HClO2}$ cannot oxidizes $\ce{ClO3-},$ although it is the strongest oxidizing agent. However, $\ce{HClO2}$ can oxidize another species, which $\ce{ClO3-}$ cannot oxidize.
Note that all reduction potential values are from: http://depa.fquim.unam.mx/amyd/archivero/TablasdepotencialesREDOX_26700.pdf (Petr Vanẏsek), which cited the following references:
- G. Milazzo, S. Caroli, V. K. Sharma, Tables of Standard Electrode Potentials; Wiley, Chichester, 1978.
- A. J. Bard, R. Parsons, and J. Jordan, Standard Potentials in Aqueous Solutions; Marcel Dekker, New York, 1985 (Series: Monographs in electroanalytical chemistry and electrochemistry).
- S. G. Bratsch, “Standard Electrode Potentials and Temperature Coefficients in Water at $\pu{298.15 K}$,” J. Phys. Chem. Ref. Data 1989, 18(1), 1-21 (https://doi.org/10.1063/1.555839).
