ACT Responsible

✊ The Power of Advertising to Promote Fraternity On July 14, France's National Day, a powerful message was broadcast just before the Euro 2024 final. The spot aims to raise awareness of the rise in anti-Semitic acts in France and to emphasize the indispensable value of fraternity in the French spirit. The spot was created for Licra - Ligue Internationale Contre le Racisme et l'Antisémitisme (International League Against Racism and Anti-Semitism) under the combined initiative of famous French TV presenter Arthur Essebag and Maurice Lévy,Honorary Chairman of Publicis Groupe. In light of the recent political shifts in France, where debates on national identity and social cohesion have intensified, this message holds particular significance. Congrats to Marcel Team and Publicis Groupe Gaëtan du PelouxAgathe BousquetCaroline DarmonValerie Rudler Blue449 FranceGRAND BAZAR

🦁 Did you know that out of 34 Grand Prix awarded this year in Cannes Lions International Festival of Creativity, 14 recognized "Good" initiatives? Click here👉 https://lnkd.in/dsYZgn8f It's encouraging to see companies addressing sustainable issues, which were once mainly highlighted by NGOs. With their resources, these companies can create impactful campaigns that reach a larger scale of audiences. However, this shift makes it harder for NGOs to stand out despite their vital work. #CannesLions #ActExhibition #ActToImpact #ActTributes #AdvertisingCommunityTogether #Advertising #Creativity  #GoodAds #Ads #PublicInterests #CSR #CommunicationIndustry #SustainableDevelopment #SDG17

🙌 ACT to impact Wrap-Up is finally out! Thanks to a united and strong #ACTCommunity - a real force for GOOD - we had an amazing week in Cannes! With the incredible support of the Cannes Lions International Festival of Creativity, this year the ACT Responsible Hall showcased our annual #GreatAdsforGood Exhibition and hosted insightful discussions led by ISBA Ad Accessibility Alliance, IAA Global Sustainability Council, and European Association of Communications Agencies (EACA) DE&I Task Force. We also conducted two inspiring workshops with We Don't Need Roads Madalia.World, and broadcasted four live #MyACT shows from the Palais. Special corners at the exhibition highlighted impactful initiatives by The Lions, WARC, Mastercard, Euronews, Landor, New Zero World, and the International Advertising Association. A big thank you to everyone involved in making this event a success. Let's continue to drive positive change together! 💪✨ #CannesLions #ActExhibition #ActToImpact #ActTributes #AdvertisingCommunityTogether #Advertising #Creativity  #GoodAds #Ads #PublicInterests #CSR #CommunicationIndustry #SustainableDevelopment #SDG17 #PositiveChange Philip Thomas Simon Cook Brandon Cooke Thomas Kolster Pascal Cübb Caroline de Tauriac DAGMARA SZULCE Phil Smith Faye Raincock (Nickolds) Tamara Daltroff Christian de La Villehuchet Laura Maness Stephen MartincicMaher Nasser David Jones Fabrice Beaulieu Rija Goldscheider Candy Flores Hugo De Almeida Valerie Astier Amanda Benfell Luc Speisser Natalia Vega Fabrice Plazolles Philippe Paget Mark Tungate Robert Haigh Lena Roland Marian Brannelly https://lnkd.in/esiwNeaq

🔺 ACT Exhibition 2024 Digital Catalog Available Now A big THANK YOU to all the agencies for participating in the ACT Exhibition at Cannes Lions 2024. We appreciate your efforts in demonstrating the positive impact of the communication industry worldwide. Together, we are moving people forward towards sustainability goals in every dimension. This catalog is made for you and for all the visitors and voters, conveying a clear message: Together, We Made It. Act  to Impact 👉https://lnkd.in/e8GthPVX Please feel free to download and share. We hope to see you next year! Havas Play 🇫🇷 VCCP STRIKE Circus Group Grey Publicis Conseil DDB Havas BETC TBWA\Worldwide Anomaly VML Activista Fanfare X3M Ideas Lonsdale Saatchi & Saatchi Altmann+Partners McCann Worldgroup Agencia La Caseta •becoming Camisa 10 Ruf Lanz Werbeagentur AG BUZZMAN IPG Mediabrands Ogilvy MullenLowe U.S. The Bold Group PHD Cossette Grabarz & Partner Agencia Vena New Moment New Ideas Company Forsman & Bodenfors Canada Jung von Matt NECKAR Mantra Agency MANIA Advertising EBMQUINTTO VERBO PUBLICIDAD Boomerang Communication PIMO Lebanon #CannesLions #ActExhibition #ActToImpact #ActTributes #AdvertisingCommunityTogether #Advertising #Creativity  #GoodAds #Ads #PublicInterests #CSR #CommunicationIndustry #SustainableDevelopment #SDG17

Bravo to our DA Yann Grégoire

I'm deeply pleased and honored to receive this prestigious Award. - NGO Category (Mouvement Alternatif pour les Libertés Individuelles - Maroc) THANK YOU! Cannes Lions International Festival of Creativity The most important event for creative excellence in the world. At the event, the goal of ACT Responsible is to highlight how the creativity is used to raise awareness about the world's major issues, to acknowledge champions, their actions, their creative campaigns, share best practices and inspire the advertising community. Champions Of Good are personalities who participate in change having an impact on social & environmental issues. Le prix Champion Of Good est une reconnaissance pour une personne participant au changement ayant un impact sur les questions sociales et environnementales par le biais de contribution personnelles, d'actions et de campagnes créatives inspirantes pour le secteur de la publicité. #Maroc #Morocco #CannesLions2024 #ActResponsible #MakeChange

🔺 2024 ACT Tributes Creativity for Good Announcement The ACT Tributes honour outstanding campaigns in our Great Ads for Good exhibition through public votes. The top three campaigns from each gallery receive an ACT Tribute. This year, over 23,500 votes were cast online and in-person. Congratulations to ParadaisDDB Agencia Integrada,Agencia Vena, Activista, who received the Favourite Tributes to Creativity for Good in the Environment Category Congratulations to Grey México, McCann Panama, TBWA\ Switzerland AG, who received the Favourite Tributes to Creativity for Good in the Human Rights Category Congratulations to Camisa 10, TBWA\MCR, VCCP, who received the Favourite Tributes to Creativity for Good in the Education Category Congratulations to Grabarz & Partner, Republica Havas, Dentsu Creative Portugal, who received the Favourite Tributes to Creativity for Good in the Solidarity Category More information Please Check 👉 https://lnkd.in/e4RgFNXp #CannesLions #ActExhibition #ActToImpact #ActTributes #AdvertisingCommunityTogether #Advertising #Creativity  #GoodAds #Ads #PublicInterests #CSR #CommunicationIndustry #SustainableDevelopment #SDG17

Thank you Laurence Rousseau MyEventNetwork team for promoting ACT Responsible collective effort to drive the industry towards sustainability.

🔺 2024 Champions of Good Announcement In the annual celebration of Champions of Good at RTL Beach during the Cannes Lions International Festival of Creativity, we’re pleased to announce the four champions of 2024. Philip Thomas, Chief Executive at Ascential and Chair at the Cannes Lions International Festival of Creativity, has championed sustainability and inspired global action in the creative industry. Yvon Chouinard, Founder of Patagonia, has steadfastly prioritized environmental sustainability and ethical business practices, setting a precedent for global corporate responsibility. Ibtissame Betty LACHGAR, Founder and Coordinator of the MALI Movement, has relentlessly advanced women's rights, LGBT rights, and individual liberties in Morocco. Natalia Vega, Founder of NewZeroWorld and member of the IAA Sustainability Council, has demonstrated visionary leadership in climate communication and sustainability. Each year, ACT Champions of Good celebrates four leaders in ad industry, brand, NGO, and social movements, more information please check 👉 https://lnkd.in/d_tCeTKh #CannesLions #ActExhibition #ActToImpact #ChampionsOfGood #AdvertisingCommunityTogether #Advertising #Creativity  #GoodAds #Ads #PublicInterests #CSR #CommunicationIndustry #SustainableDevelopment #SDG17

🔺 Throwback to this Special Episode of MyACT on Thursday at the Cannes Lions International Festival of Creativity This discussion brought together a remarkable group of contributors to address the topic of the #SustainableDevelopmentGoals and how to craft a SDG Lions idea. Thomas Kolster, founder of Goodvertising Agency welcomed Marian Brannelly, Global Director of Awards at Cannes Lions International Festival of Creativity - Maher Nasser, Director of the Outreach Division at United Nations Department of Global Communications - Lena Roland Content Director at WARC Strategy & four previous winners : Adrian Botan, CCO Europe, Global ECD and Global Creative Partner, Creative Excellence, McCann Worldgroup - Jerzy Holub, Vice President Marketing & Communications at Mastercard - Rajdeepak das Chief Creative Officer Publics Groupe, South Asia & Chairman - Leo Burnett, South Asia - Sonal Chhajerh, National Creative Director at Leo Burnett. Thank you all for joining! 👉 Tune in to the replay: https://lnkd.in/e25_bUQJ Thanks to our partners International Advertising Association, Euronews, AdForum, SUNGLASSES, Pascal Cübb & Cannes Lions International Festival of Creativity. #MyAct #MyImpact #AdvertisingCommunityTogether #CannesLions