Digital Signage

DPAA released its "2024 Omnichannel Decision-Makers Study," showing significant growth and confidence in the U.S. digital out-of-home (DOOH) market. The study found that 96% of marketers plan to increase or maintain DOOH spending in the next year, with 80% likely to recommend it in media plans. DOOH's integration with digital video and cross-channel strategies is also rising. Read more: https://lnkd.in/d9YjhHHS #DOOH #MarketingTrends #AdTech Kochava

i3-Technologies has acquired CTOUCH, a company known for its sustainable touchscreen technologies. This strategic acquisition aims to expand i3-Technologies’ product range and enhance its market presence in the interactive technology sector. By integrating CTOUCH’s displays and software, i3 aims to meet global demand for interactive solutions in education, corporate, and public sectors. Read more: https://lnkd.in/dthuz24b #EdTech #InteractiveTech #DisplayTech #BusinessAcquisition

Loop Media, Inc.. has received certification from the Alliance for Audited Media (AAM), verifying the accuracy and compliance of its digital out-of-home (DOOH) advertising platform. The certification confirms the accuracy of Loop Media’s ad delivery, tracking, and reporting, ensuring compliance with Interactive Advertising Bureau (IAB) guidelines. This achievement aims to boost advertiser confidence and expand Loop Media's distribution network. Read more: https://lnkd.in/d4En5rGm #AdTech #DOOH #CTV

VIOOH, the global digital out-of-home (DOOH) supply-side platform, announced the appointment of Nick Parker as the new non-executive Chair of the Board, effective 2 September 2024. Parker, a veteran of the OOH industry with a significant background at WPP, succeeds Spencer Berwin. Berwin, who served as non-executive Chair for five years, played a pivotal role in VIOOH’s growth. Parker's leadership aims to expand partnerships and boost global DOOH ad spend. Read more: https://lnkd.in/dJsrXMuK #DOOH #VIOOH #oohadvertising

WALLBOARD CMS has acquired Keywest Technology, Inc and Unified Brand Communications to expand its market presence and enhance its digital signage solutions. These acquisitions will add over 500 new end-user accounts, increasing Wallboard's current base of more than 2,000. The integration brings additional development resources and experienced professionals to Wallboard, enhancing its innovation and customer service capabilities. Read more: https://lnkd.in/dvygsvmz #DigitalSignage

Xibo has partnered with FRAMEN to integrate programmatic advertising into its digital signage platform. This collaboration enables Xibo users to access FRAMEN's extensive digital out-of-home (#DOOH) network, reaching a broad audience and generating revenue through the FRAMEN SSP Connector at a low cost. #DigitalSignage Xibo Open Source Digital Signage

The Xinjiekou International Cinema in Nanjing Deji Plaza unveiled the world's first acoustic transparent Cinema LED screen. Developed by Unilumin, this innovative screen upgrades traditional IMAX to the UCine LED film projection system. The screen allows sound to pass through without distortion, supports 4K resolution and high frame rates, and reduces harmful blue light emissions. Read more: https://lnkd.in/d-zHaS9q #IMAX #leddisplay #Unilumin

The Bto3 community has launched an initiative to sell NFTs through over 1,000 digital signage vending machines across Japan. This innovative approach aims to make NFTs more accessible, allowing purchases via credit cards, e-wallets, and mobile payment apps. Featuring Bloboo characters, these vending machines bridge the digital and physical worlds, supporting digital artists and driving wider NFT adoption. Read more: https://lnkd.in/dsJYsZgY #web3 #NFT #Digitalsignage #nftart

Displayce, a European Demand-Side Platform (#DSP) for programmatic digital out-of-home (#DOOH) advertising, has partnered with Echo Analytics, a geospatial data solutions provider. This collaboration integrates Echo Analytics’ point of interest (POI) data into Displayce’s platform, enhancing the precision and targeting of DOOH campaigns. The integration provides access to a comprehensive global database of POIs, including competitor foot traffic data, enabling more effective location-based advertising strategies and competitive intelligence. Read more: https://lnkd.in/dWeJcWHX #geospatialdata #programmaticadvertising

VMO has launched The Halo, a 40-metre digital curved screen at Mall 88 in Sydney's Lower North Shore. As the longest digital curved screen in the Southern Hemisphere, The Halo spans the main thoroughfare, offering immersive and unique advertising opportunities. Mall 88, a $1.6 billion development by JQZ, features a shopping center, residential apartments, and dining precincts, transforming St Leonards into a pedestrian-friendly hub with easy access to public transport. Read more: https://lnkd.in/d44XTHAe #sydney #mall88 #halo #dooh