By Clea Moore, Principal Product Manager

As we have shared in the past, our mission is to deliver messages that our users want to receive and filter out the messages they don’t. We have received a lot of questions and listened to a lot of feedback. So today we released some updates to our documentation on the Sender Hub regarding the upcoming changes in 2024. Check out our updated “Sender Requirements & Recommendations” and “FAQs” pages for more information.

As a reminder, beginning in February 2024, we will be enforcing certain standards for all senders, including: 

• Properly authenticating your mail
• Keeping complaint rates low

The requirements for “bulk” senders will be more strict, including:

• Enabling easy, one-click unsubscribe (starting June 2024)
• Authenticating with both SPF and DKIM
• Publishing a DMARC policy 

Please make sure you are following these new guidelines, which are designed to improve the experience of our users and fight abuse. Enforcement will be gradually rolled out, as we monitor compliance through the first half of the year.  

Still have questions after reviewing the new documentation? Reach out to us at mail-questions@yahooinc.com.