Samsonite

Thrilled to share a glimpse of our successful Proxis Summer Campaign! Across all over Europe! From captivating OOH displays to engaging TV spots and dynamic social media activations, our team in each country brought creativity and impact to every channel. Check out the highlights and see what consumers have experienced this season! Tomorrow is here, Tomorrow is Proxis. #MySamsonite #Proxis #TomorrowIsHere #advertising #OOH #ATL Satisfaction

Berlin Calling! We are thrilled to announce that our new store at the prestigious Kurfürstendamm in Berlin is now open. We have a handpicked selection of our bestselling luggage, backpacks and accessories ready for you to be explored. Our repair studio is there to help you with spare part requests or smaller repairs. Our staff team is excited to welcome you at Kurfürstendamm 214, Monday to Friday 10am-7pm, Saturday 10 am-6 pm #MyJourney #MySamsonite #Berlin #Retail #Store

Berlin lives, breaths and feels fashion everywhere - especially during Fashion Week of course! Samsonite is proud to be a partner of the FCG/VOGUE Fashion Fund. VOGUE Germany and the FCG are bringing the German edition of the Fashion Fund to Berlin. This competition is looking for young design talents who pursue an innovative and creative approach. The winner will receive prize money and an exclusive mentoring programme and will be announced in September. At the beginning of the week Samsonite presented a unique collaboration with Berlin-based artist Christian Awe. This installation explores the intersection of art and fashion, where the practical meets the aesthetic. At the heart of this collaboration is our bestselling collection “Lite Box Alu”, a piece of luggage crafted from high quality anodized aluminum. Its timeless design and advanced security features make it not just a travel necessity, but a statement piece in the fashion world. Known for his vibrant and dynamic large-scale paintings, Christian Awe brings his artistry to a new medium. By transferring his colorful, energetic work onto Samsonite's carry-on luggage, he creates a portable canvas that merges functionality with artistic expression.   This project exemplifies the evolution of luggage into a fashion accessory, highlighting how everyday objects can be transformed into unique pieces of art. The FCG/VOGUE Fashion Fund was honored in the competition for innovative event formats. Co-funded by the European Union and the Senate Department for Economic Affairs, Energy and Public Enterprises @senwienbe Video Credit: VOGUE Germany #voguegermany #voguefashionfund Fashion Council Germany #MySamsonite

Samsonite is proud to support USA Gymnastics as their official luggage partner. As athletes competed in the trials this past weekend, we proudly stood by their side as they stuck the landing. The Proxis collection provides durability, innovation, and reliability these athletes need on their journey to excellence.   Samsonite out-of-home placements across Minneapolis celebrated the incredible spirit of the team as they took the next step in their journey.   #BringOnTheJourney

We are excited to announce the new Samsonite x Kenny Scharf capsule collection.  Appealing to both art enthusiasts and travelers with an appreciation for pop culture, this remarkable Kenny Scharf luggage edition is set to be the ultimate travel companion, destined to become a coveted collector’s item cherished for its distinctive design.   Kenny Scharf, self-described “pop surrealist”, is an American artist known for his dynamic and vividly colourful creations in painting, sculpture, and performance art.  His dynamic and joyous art often features anthropomorphic blobs, which are now innovatively applied on Samsonite’s iconic C-Lite suitcase shells to create an eye-catching and bold statement while travelling.   This project was done in collaboration with with ARTESTAR, a global licensing agency and creative consultancy. Together we have brought Kenny Scharf’s imaginative designs to life on our C-lite collection. The unique C-lite x Kenny Scharf will be available worldwide in limited quantities in selected Samsonite stores and on our  website. The collection offers a choice of three models, including a cabin (55cm), and two check-in sizes (69cm and 75cm).   #SamsonitexKennyScharf #MyJourney #MySamsonite #TravelWithArt #CLite

Looking for a new luggage ? Come and have a look to our new Pop-up in Galeries Lafayette Paris ! Discover our latest generation of luggage, Proxis, and be ready for what tomorrow holds. We're looking forward to seeing you until the 27th of June at Galeries Lafayette Haussmann Homme on level 1 from 10am to 8pm.   > Personalisation service available ! __________   A la recherche d’un nouveau bagage ? Venez découvrir notre dernière génération de bagages, Proxis, sur notre nouveau pop-up Samsonite x Galeries Lafayette à Paris! Nous vous donnons rendez-vous jusqu'au 27 juin aux Galeries Lafayette Haussmann Homme au niveau 1 de 10h à 20h.   > Service de personnalisation disponible !   #MySamsonite #MyJourney #TomorrowIsHere #Proxis #Paris #Popup

Exciting News: Samsonite Proxis Campaign Illuminates Vienna Samsonite is lighting up Karlplatz and Naschmarkt in Vienna with the new Proxis campaign – "Tomorrow is Here!" The "Kleines Haus der Kunst," an architectural masterpiece in the heart of Vienna, has been transformed for the Samsonite Proxis "Tomorrow is here" campaign . In partnership with Werbewand.Wien, a giant Proxis suitcase, has been installed on the historic facade. The Proxis campaign graces the other three sides of the building, ensuring maximum visibility and impact. Experience the future of travel with Samsonite Proxis. Tomorrow is here. Agency : Satisfaction Credits: Werbewand.Wien Photography credits: ©photonews.at #advertising #Tomorrowishere #Proxis #Vienna #OOH

This summer Samsonite Proxis is lighting up the most iconic screen in the heart of London, Piccadilly Lights. The new campaign inspires travelers to embark on new adventures with joy and confidence.  Embrace new discoveries and make every moment count.  With innovation and superior craftsmanship, Proxis is your perfect travel companion. Tomorrow is full of endless opportunities. Tomorrow is here. Tomorrow is Proxis. Credits: Ocean Outdoor #DOOH #advertising #Piccadilly #London #TomorrowIsHere #Proxis

Store news! We are happy to present our new Samsonite store at Vasagatan 40 in Stockholm. On 221 square metres we offer a wide range of suitcases, business bags, backpacks and travel accessories everything you might need on your trip or daily commute. You will also find our service unit here where we repair your bag if the accident has occurred. A warm welcome! #MyJourney #MySamsonite #Retail #Store

🎾We were thrilled to welcome tennis champion Casper Ruud, recent winner in Barcelona, to our Samsonite Flagship Store on Sevilla Street in Madrid. The evening was a buzz of activity with an exclusive autograph signing and a dynamic Q&A session, where Casper shared insights into his global travels and relentless pursuit of his passions. The event showcased our vibrant Lime-colored Proxis collection and was attended by top journalists and influential personalities in the travel and lifestyle sectors. Their unique perspectives on travel experiences added a rich layer to our discussions, making the evening not only a celebration of sporting excellence but also a deep dive into the evolving world of travel 🌎 #mysamsonite #madrid #proxis #casperruud