About
I have a PhD in Marketing and spent 25 years working as a marketing professor. I was an…
Articles by Mark
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The Shultzian Hour - Take Time for Strategy
The Shultzian Hour - Take Time for Strategy
By Mark Ritson
Activity
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Moët Hennessy Australia is thrilled to announce that Moët & Chandon has been awarded Fan Favourite Champagne Brand of the Year for the fifth…
Moët Hennessy Australia is thrilled to announce that Moët & Chandon has been awarded Fan Favourite Champagne Brand of the Year for the fifth…
Liked by Mark Ritson
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Last week I grew our SPI from 100 to 249. 📈 Challenging would be an understatement, but with a data-driven strategy and careful consideration…
Last week I grew our SPI from 100 to 249. 📈 Challenging would be an understatement, but with a data-driven strategy and careful consideration…
Liked by Mark Ritson
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So instead of my normal beach reads this summer I'll have the pleasure of diving into the stories of the B2B world as one of the judges for the B2B…
So instead of my normal beach reads this summer I'll have the pleasure of diving into the stories of the B2B world as one of the judges for the B2B…
Liked by Mark Ritson
Experience & Education
Courses
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BSc Marketing
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PhD Marketing
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Honors & Awards
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Teaching Prize
MBS
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Teaching Prize
MBS
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Teaching Prize
MBS
Recommendations received
29 people have recommended Mark
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Know First Aid, our brand platform, has evolved to highlight just how dangerous our own homes are when we don't know first aid. Thanks to the…
Know First Aid, our brand platform, has evolved to highlight just how dangerous our own homes are when we don't know first aid. Thanks to the…
Liked by Mark Ritson
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Cannes, LGBTQ+ advertising, and a more complex, nuanced approach to brand purpose….this weeks column.
Cannes, LGBTQ+ advertising, and a more complex, nuanced approach to brand purpose….this weeks column.
Shared by Mark Ritson
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A long discussion about all things marketing….fun! https://lnkd.in/gZzzw_9h
A long discussion about all things marketing….fun! https://lnkd.in/gZzzw_9h
Shared by Mark Ritson
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