We're positively chuffed to announce our exclusive partnership with Morrisons, the 125-year-old chain of supermarkets in the UK, helping them fast track lower carbon beef products in their stores.
Working with Morrisons manufacturing arm, we'll be supplying SeaFeed™, our methane-busting livestock feed, to help speed up the introduction of lower carbon products like mince, burgers and steaks in Morrisons 500 supermarkets and 1,600 convenience stores.
“As British farming's biggest direct customer, we're well placed to support the farmers we work with and help them farm more sustainably," said Sophie Throup, FRASE Technical and Sustainability Director for Morrisons manufacturing arm. "This partnership supports our ambition to have net zero agriculture emissions by 2030."
The latest step in an innovative research programme by Morrisons and Queen's University Belfast, Professor Sharon Huws, Director of Research, Queen's University Belfast, School of Biological Sciences and Institute for Global Food Security (IGF) said: “We are delighted to be working closely with Morrisons and Sea Forest to provide the scientific evidence underpinning the journey towards net zero in the Morrisons beef chain. Innovation is at the centre of the IGFS ethos, and this collaboration is an important example of how our research translates into impact for the sector, and indeed for the health of our planet."
Getting to work with one of the most respected retailers and food producers in the UK is another proper milestone for Sea Forest.
After trials with beef, dairy and wool producers across Australia and New Zealand, we're absolutely cock-a-hoop (our new fave English term) to partner with Morrisons and start making a meaningful impact on an international scale.