Pedestrian Group

The collab literally took us for a ride! Froomes (Lucinda Price), VV Pete and Jordan Coles were in the back of an Uber Pool together on the way to the PEDESTRIAN TELEVISION Awards. What a coincidence, amirite? We had to share this moment with everyone, check out the video in the link below. You won’t regret it, there is new music, games and a whole lotta vibes. https://lnkd.in/gN7F9WHG Thank you to the team over at Uber Australia, and xAgency who helped make this happen. Sarah Cam Georgia Turner Jaymie Walker Spyros Asteriou Claire McAdam Ashley Martin #uber #uberpool #content #sponsorship #event

Mens’ locker rooms will never smell better thanks to the launch of Lynx’s new Fine Fragrance Collection. Lynx Fine Fragrance were a partner of last week’s PEDESTRIAN TELEVISION Awards and brought some dogs to sniff out how stinky our guests really were, plus present the PEDESTRIAN TELEVISION MUSIC VIDEO OF THE YEAR - won by Lime Cordiale - The Big Reveal; Ou L’Hypocrite Surrounding PTV video and editorial helped launch the new fragrance collection in Australia, and sussed people’s smell turn ons and offs. We even tested the new scents with a well known exxy cologne, and sniffers were lapping Lynx up! With Helen Alexander and Oliver Hallstrom at EssenceMediacom, and Perry Varol at Unilever, we brought the only dogs you want to see at an event. Check out the cute doggos and debate your smell turn ons and offs here: https://lnkd.in/gJ4Gshnt Spyros Asteriou Pia Priestley Georgia Turner #Lynx #LynxFineFragranceCollection #LynxFineFragrance #BlueLavender #BlackVanilla #AquaBergamot #EmeraldSage #CopperSantal #SniffTest #BodySpray #Deodorant #sponsorship

Happy Fri-Yay! This month, we're excited to shine the spotlight on Alex Arnott, our amazing Channel Manager for PEDESTRIAN TELEVISION. What is your role at PG? Channel Manager for PEDESTRIAN TELEVISION Tell us about your journey at PG. I came from a TV programming background, and was brought to PG to establish their own telly channel, our glorious chaotic child PEDESTRIAN TELEVISION. I got to throw myself into so many areas of TV work that have in past workplaces been separated into different departments. Things like acquisitions, product, marketing, producing, booking talent, and, my personal nemesis, classifications. What is the favourite part about working for PG? Being amongst people who get it! The collective knowledge of the PG staff is next level, and it ranges from knowing intuitively who Charli is singing about on Brat, to the best anime series of the past 6 months, to the editorial teams knowing stuff about the economy or whatever. Everyone knows their shit back to front, and are so willing to share their expertise to get the best possible results. So, lame but true, it's the people. What is your proudest moment at PG? Launching a channel is pretty epic, especially being the first FAST channel for 9Now. But my personal favourite was organising the most kick-ass talent show to farewell one of our colleagues. Is that bad to say? What advice do you have for prospective PG candidates? Stand out! Figure out what you know down & work out how to communicate it, no matter what role you're applying for. The projects everyone works on can vary so much, so find out what you can add and then sell sell sell, bb! And don't wear a suit to the interview, you'll stress out the creatives. #employeespotlight #culture #media #Pedestriantelevision

PEDESTRIAN TELEVISION AWARD WINNERS ANNOUNCED Welcome to the Pedestrian Group Periodical. Its job is to arm you with valuable insights, clueing you up on the content that's popping off and wowing you with our latest client work. It's also a space for us to brag. And brag we will! To kick things off we have your WINNERS for the 2024 PEDESTRIAN TELEVISION Awards held on Wednesday night. Plus much more going on including the success of campaigns from Paramount+, Tourism New Zealand and Live Nation APAC.

WELL, THAT WAS FUN. Last night, we held the inaugural PEDESTRIAN TELEVISION Awards presented by UberPool, honoring the people and moments that made the biggest impact in Australian pop culture in the past twelve months. Hosted by PEDESTRIAN alum, writer and comedian Froomes (Lucinda Price) with live performances by Barkaa and 1300, the ceremony at Darlinghurst’s Cell Block Theatre was attended by 200+ influencers and creatives, sponsored by UberPool (Uber), Cupio Wines (Accolade Wines) , 9Now (Nine), V Refresh, and Lynx Fine Fragrance Collection (Unilever). The vibes were immaculate. Peep pics here: https://lnkd.in/gcHhB9uz Winners include a breakdancer heading to the Olympic Games Paris 2024, a breakout Heartbreak High star, a groundbreaking drag queen, a phenomenon with over 12 million followers across her social platforms and more selected by PEDESTRIAN for their excellence in their domains and influence on young Australians: PEOPLE’S CHOICE CREATOR OF THE YEAR presented by Uber Pool WINNER: Anna Paul PEDESTRIAN TELEVISION MUSIC VIDEO OF THE YEAR presented by Lynx Fine Fragrance Collection WINNER: Lime Cordiale - The Big Reveal; Ou L’Hypocrite LITTY COMMITTEE YOUNG WRITER OF THE YEAR WINNER: Bri Lee SCREEN STAR OF THE YEAR WINNER: Sherry-Lee Watson ICON OF THE YEAR presented by Cupio Wines WINNER: Tony Armstrong QUEER EXCELLENCE OF THE YEAR WINNER: Kween Kong SPORTS STAR OF THE YEAR presented by 9Now WINNER: Rachael Gunn GAME CHANGER OF THE YEAR WINNER: Barkaa “Our TV lineup and headlines make PEDESTRIAN the curators of chaos, and the home of pop culture. The first PEDESTRIAN TELEVISION Awards highlight the eclectic mix of stuff we bring audiences on every screen - our local music programming, real queer representation, the next wave of sports people, authors, creators and more - embodied by the insanely talented winners selected by them and our team.” James McManus, Executive Creative Director The awards ceremony will air on PEDESTRIAN TELEVISION on 9Now live and on demand from July 18 2024. Congrats to all our winners! #awards #television #pedestrian #9now

Meet the winners of the Samsung Australia x GizmodoAU Creative Residency, brought to you by the Samsung Galaxy Tab S9 FE+. In our second and final video, we caught up with artists Tanya Hong and Emma Northridge to peek into their creative process, inspirations and hopes for the future. All the while taking us through their latest work created on the Tab S9 FE+. “Definitely want to continue helping people in that way to express themselves.” Check out all the Creative Residency content and talent artist profiles at the link: https://lnkd.in/gbPta5sf Thanks to the Samsung Australia and the team at CHEP Network for helping to bring this epic campaign to life. Georgia Turner Madison O'Nions Spyros Asteriou #samsungcreativeresidency #art #galaxytabs9FE+

Jessica Gilliland: "Jack Jones is... " Jack Jones: "GAY!" How's that for a proud start to lively session?! We were honoured to attend EssenceMediacom's Pride Month celebrations and have meaningful convos about queer pride and allyship. EssenceMediacom's CEO, Pippa Berlocher, joined us as an ally alongside our all-star panelists Jack Jones and James Emmanuel, with Jessica Gilliland expertly moderating the session. We explored the true meaning of Pride and its vital place in our communities, how brands can authentically show their support, avoid the pitfalls of rainbow-washing and practical ways individuals can support and uplift the LGBTQ+ community as allies. Thank you, EssenceMediacom AUNZ, for creating a vibrant space for these important conversations. Let's keep the momentum going and continue to champion diversity and inclusion every day. Jaymie Walker Spyros Asteriou #PrideMonth #Allyship #LGBTQSupport #DiversityAndInclusion #EssenceMediacom

Finding the right skincare range can be overwhelming, so we teamed up with NIVEA to take out the guess work. This PEDESTRIAN.TV video and editorial series puts Nivea’s Cellular Lift and Filler ranges in the hands of industry icons Paris Canvanagh (choreographer) and Lei Tai (makeup artist) to compliment their daily skincare routines. With the help of Jack Pearce, Stephanie Robertson, and Helen Duguid from OMD Australia and OMG, and Freya Mitchell at Nivea, finding the right skincare range has never been clearer. Catch our latest video here: https://lnkd.in/gCCU7Efh Pia Priestley Angelique Robertson Jaymie Walker #Nivea #Beauty #Skincare #GRWM #PedestrianTV

Building flat pack furniture is challenging at the best of times. Building flat pack furniture in absolute silence? Challenge accepted. To celebrate the highly anticipated release of Paramount Pictures’s A Quiet Place: Day One, with the help of Wavemaker ANZ (Kerryn Josman & Dani A ), we put one couple to the ultimate test. See how they went building a bookshelf in silence in just 15 minutes. Peep the link here: https://lnkd.in/g-59B2N2 Sarah Cam Sofia Fuller-Smith Spyros Asteriou #AQuietPlace #Paramount #Challenge

Last week, our teams in Sydney and Melbourne hit the tins at a tasting sesh hosted by Australian Beer Company 🍻 (Casella Family Brands) They're the guys behind many of Australia's favourite beers and ciders - like NO.SH, Pressman's Apple Cider, P.O.E.T.S Country Crisp, Yenda Brewing Co., and Son of a Nun - all proudly brewed in regional Australia. Turns out P.O.E.T.S stands for "Piss Off Early, Tomorrow's Saturday", which is a mantra we can truly stand by (don’t tell Matt Rowley). Big shoutout to Australian Beer Co and Dialogue PR + Communications for teeing up a chance to knock the froth together. James Emmanuel #TeamFun #BeerTasting #GoodTimes #AustralianBeerCo