EHF Marketing

We conclude a successful month for EHF Marketing, marked by record-breaking TV audiences and digital reach during the final evetns. Dive into the news of extended partnerships and host city agreements, and a look ahead to another exhilarating season in European club handball. EHF Marketing #handball #business #update

We are setting new records off the court as digital and TV engagement for European handball reaches unprecedented levels in the 2023/24 season🚀 For the first time, the digital reach of the EHF Champions League ecosystem surpassed the 1-billion mark, generating over 45 million interactions along the way. The milestone was also reached courtesy of the EHF Champions League Instagram channel which acquired its 500,000th follower on the eve of the TruckScout24 EHF FINAL4 2024. TV numbers were equally on the rise for several markets with 38 official broadcasters and EHFTV bringing the action to living rooms worldwide. In the 2023/24 season also the EHF European League, the second-tier European Cup competition, further cemented its status within European club handball. At the end of May, the EHF Finals Men were played in Hamburg’s Barclays Arena, attracting more than 20,000 fans over the weekend. It was the first time that the men’s competition’s final weekend was played at a neutral venue. Read all about the new milestones 👉 https://lnkd.in/dSBSw6Jx EHF Marketing #handball #ehfcl #ehfel

David Szlezak stays Managing Director of EHF Marketing   The European Handball Federation has extended the contract with David Szlezak, Managing Director of EHF Marketing , for another four years until 30 June 2028. Since taking on the role in 2016, Szlezak has played a key role in enhancing the appeal of European club handball competitions. Initially responsible for 12 employees, the number has since doubled and he now leads a team of 25 people that works on the exploitation of the rights of the club competitions. To find out more about Szlezak's intentions and goals, read the full article from the link in the comments below. EHF Marketing | David Szlezak #ManagingDirector #ManagingSports #EuropeanHandball

A benchmark for handball business excellence has been set with the European Handball Talks, hosted around the TruckScout24 EHF FINAL4 2024 in Flora Cologne. Over two days, EHF Marketing brought together bright minds and leaders in sports business, from clubs and federations to rights holders and sponsors, creating a hub of innovation and networking. Our recap video captures the essence of EHT 2024, where engaging keynotes, insightful presentations, and dynamic discussions set the stage for the future of sports media, sponsorship, and technology. A standout feature this year was the DARE TO RISE Impact Contest, designed to attract start-ups interested in shaping the world of handball. The finalists pitched their innovative projects, and the winner was decided by an expert panel with live audience voting. The contest created valuable touchpoints between start-ups and European club competitions, aiming to generate significant impact in future events. This year’s EHT was not just an event but an experience, amplifying the synergy between business and sports. As we reflect on these moments, we are already looking forward to next year’s edition, promising an innovative approach to handball business conferences. Stay tuned for more and ensure your part of the conversation next season. EHF Marketing #EuropeanHandballTalks #HandballBusiness #Conference

Record-Breaking TruckScout24 EHF FINAL4! The atmosphere at the sold-out LANXESS arena in Cologne was electric, with fans showing unparalleled enthusiasm and support. The excitement for next year is already building with a stunning amount of ticket demand. Our TV production brought the thrilling matches to millions around the world, with great audience engagement and record-breaking viewership. This year, we introduced digital vertical production to complement our content reach and fan experience. Industry leaders gathered for the European Handball Talks, engaging in insightful discussions on the future of sport. The event featured exclusive key notes, talks and celebrated the innovative spirit of the Dare To Rise Impact Contest. A huge thank you to our incredible fans, partners, and everyone involved in making this event a resounding success! EHF Marketing #handball #record #infographic

An unforgettable season ends at the TruckScout24 EHF FINAL4 2024 The Machineseeker EHF Champions League 2023/24 season culminated in a showdown on court, with Barça securing the title against Aalborg Håndbold. The TruckScout24 EHF FINAL4 in Cologne was a resounding success, with a sold-out LANXESS arena hosting 19,750 passionate fans. Michael Wiederer, EHF President states: “For me, it is the 15th time in Cologne and my 25th EHF FINAL4 in Cologne and Budapest together - and I still love it. It is anything but an obligation. I am always excited to come here.” He adds, "We have long-standing, experienced, and enthusiastic partners in Cologne for whom the EHF FINAL4 has become their own event: the city of Cologne, the state of North Rhine-Westphalia, LANXESS arena, and Stadionwelt. They all support the event, and for us as the European Handball Federation and EHF Marketing, it is like coming home every year." This year marked a significant milestone with the extension of our partnership with Cologne until 2029 and Machineseeker continuing as our title partner. David Szlezak, Managing Director of EHF Marketing adds: “The start on Friday with the opening party was already outstanding, a peaceful fan festival. The players enjoyed it too, the fans are always in a good mood. What is now even more successful than before the pandemic is the activation of sponsors and partners around LANXESS arena, as shown, for example, by the ‘Dare to-Rise’ crane by Machineseeker Group (Machineseeker, TruckScout24 & Werktuigen).” He further notes, "The extension of the title partnership and the fact that we will announce another partner at the draw on 27 June ensures that we have clarity early on and can start thinking about Cologne 2025 very early on." The event featured an unforgettable opening party on Friday, a performance by Anastacia, and innovative sponsor activations. The TruckScout24 EHF FINAL4 in Cologne reaffirmed the city’s place as the perfect host for our thrilling handball finale and handball business events as well as attracting international fans and ensuring a vibrant, electrifying atmosphere. We are ready for more record-breaking moments and unforgettable experiences in the coming years! EHF Marketing #handball #partners #event

We are excited to announce that EHF Marketing has extended its partnership with Modular System, leading Polish manufacturer of mobile modular spaces, for the Machineseeker EHF Champions League 2024/25 season. The one-year extension was signed around the TruckScout24 EHF FINAL4 2024, in front of a custom-made Modular System container featuring a special laser game, symbolizing the innovative and engaging spirit of our collaboration. David Szlezak, Managing Director of EHF Marketing, said: "We are thrilled to continue our cooperation with Modular System. The sponsor line-up for the upcoming season is once again impressive and we can be proud of the interest our premium competition is enjoying. Together with Modular System and our other partners, the future of the Machineseeker EHF Champions League is bright.” Mariusz Brudnicki, Vice President of Modular System, added: “We continue our sponsorship of the elite Champions League competition, seeing how it brings tangible benefits to our company and handball in Poland. The cooperation with the European Handball Federation allows us to achieve our goals on many levels: business, marketing, and social. I am convinced that the visible increase in the number of spectators in Poland and Europe will contribute to further development and growth of the Modular System brand.” EHF Marketing | Modular System #handball #partnership #prolongation

New season, new opportunities. EHF Marketing is hiring! The 2023/24 season slowly comes to an end. After 4 incredible final events in the last 5 weeks, the focus turns to next season. This also means expanding our team with the position of Partnership Sales Manager. Apply now to join this incredible team. EHF Marketing #jobs #handball #hiring

The first impressive numbers received from the TruckScout24 EHF FINAL4 2024 confirm that what we have experienced last weekend was extraordinary! The final game achieved an outstanding 50% TV market share in Denmark through DR broadcast, with a viewership average of 675,000 and reaching 900.000 in the peak moment. This remarkable engagement the immense popularity of club competitions in Denmark. In the catalan side, the thrilling match between Aalborg and Barça drew a record live audience on TELEVISIÓ DE CATALUNYA, (TV3, 33 I K3), seeing Barça clinching the title again after 2022. These impressive figures demonstrate the widespread enthusiasm for top-tier handball and the high-quality broadcasting pictures produces at the TruckScout24 EHF FINAL4. EHF Marketing #Handball #Audience #Record 

This year’s TruckScout24 EHF FINAL4 was a spectacle, with a packed LANXESS arena. Fans were treated to top-tier handball action that culminated in the crowning of a new champion of the Machineseeker EHF Champions League season 2023/24. We are excited to announce that Machineseeker & TruckScout24 will retain as competition names as EHF Marketing has extended their partnership with the Machineseeker Group and will continue as the title partner of the EHF Champions League Men for the 2024/25 season. Additionally, the EHF FINAL4 Men 2025 will once again be known as the TruckScout24 EHF FINAL4, showcasing one of Machineseeker Group’s leading marketplaces. David Szlezak, Managing Director of EHF Marketing, stated: "The prolongation of our partnership with Machineseeker and TruckScout24 confirms the great cooperation we enjoyed in the past seasons and justifies the trust put in us. Together with Machineseeker and TruckScout24, we embark on a sponsorship lifetime journey." Sven Schmidt, Chief Marketing Officer of Machineseeker, commented: "We are very pleased to extend the partnership with EHF Marketing. We consider the EHF Champions League and ourselves as number one. As the title sponsor of the competition and the EHF FINAL4 tournament, we have maximum exposure for our brands. This is our standard as the clear market leader in Europe." EHF Marketing | Machineseeker Group (Machineseeker, TruckScout24 & Werktuigen) | TruckScout24 #handball #partnership #prolongation