Build Your Best Site with Reimagined Web Analytics
One line of code for automated web insights, Session Replay, A/B testing, and personalized experiences. Supercharge your web analytics and leave GA4 in the dust.
Powered by best-in-class analytics trusted by over 2,700 companies
One line of code to get started
Sign up for our free Starter plan and set up website tracking for automated insights—no developer required.
- One line of code to instrument your website and instantly capture rich web insights.
- Access web performance data in minutes with default tracked events.
- Analyze the metrics that matter—page views, sessions, clicks, traffic, conversions, and more.
Get automated web insights
Access rich web insights to analyze user acquisition, behavior, and conversion metrics.
- Get full-funnel insights across channels, campaigns, and pages.
- Connect website behavior to page views, bounce rate, and session metrics.
- Dig into multi-dimensional segments to build personalized experiences.
Run campaigns that deliver
Get powerful campaign insights to understand how your investments drive website growth.
- Automatically bucket UTMs and referrers into channels to organize acquisition traffic.
- Use multi-touch attribution to evaluate which acquisition strategies shine.
- Track return on ad spend metrics with Google and Meta integrations or warehouse data.
See how visitors engage on your site
Use Session Replay to combine quantitative metrics with qualitative insights to understand visitor behavior.
- Visualize how users interact on your website at every step of their journey.
- Uncover visitor trends that correlate with your web performance metrics.
- Use built-in identity management to ensure the most accurate analysis.
Drive more website conversions
Delivering web experiences that convert has never been easier. Maximize conversion rates with A/B testing powered by real-time insights.
- Unite teams with unified analytics and A/B testing.
- Improve website conversion with split URL testing.
- Use multi-armed bandits to personalize without missing conversions.
Everything to improve your website in one place
See how your top-performing campaigns, channels, and content impact new user growth.
Use behavioral insights to understand the customer journey and learn what makes users convert or drop off.
Identify your purchase drivers by correlating buying behavior with site performance.
WordPress customers rejoice!
Unlock the full potential of your WordPress site with the official Amplitude for WordPress plugin. Quickly send your WordPress data to Amplitude and get instant access to web performance insights—no developer required.
“Amplitude's expansion into marketing analytics is a welcome evolution. It's fantastic to see Amplitude simplifying access to essential metrics. The new web analytics capabilities are more useful and insightful than other tools we've used in the past, giving us all the data we really care about. ”
The easiest way to grow your website
Give customers the experience they want using the leading Digital Analytics Platform. Get instant access to our most popular web analytics features when you create an account.
Frequently asked questions
Web analytics is a collection of analytics tool that collects, measures, and analyzes various metrics and user behavior on a website to produce insights into web performance, user engagement, user experience, and conversions. These insights help you understand how users interact, which pages they visit, how long they stay, and what actions they take. Web analytics enable a business to improve its web usability, content relevance, conversion rates, and overall user experience to achieve its goals.
Amplitude lets you go further with web analytics, with features like web experimentation, Session Replay, audience management, campaign reporting, and data tables. Using the Amplitude Digital Analytics Platform, you can unify insights across the entire customer journey and empower marketing teams to drive growth.
Web analytics features are part of Amplitude's Digital Analytics Platform. Amplitude offers a usage-based pricing model based on your number of monthly tracked users (MTUs). Choose from three pricing plans. If you have more than 1 million MTUs, our accounts team can help you with event-based pricing that scales depending on how many events you'd like to send per month.
Amplitude is the easiest way to build your best website experience. Our fully integrated platform enables every team to gain clear insights right out-of-the-box with web and campaign metrics. See where your customers drop off, run experiments on command and collaborate with shared tools—no coding required. Make smarter decisions using automated campaign insights and re-engage your customers with our all-in-one platform.
We offer support plans for every stage of your growth journey. Start for free with on-demand resources in our Developer Docs, Help Center, and the Amplitude Academy. Or choose from a paid plan with access to dedicated customer success and professional services teams that guide you through every step of onboarding, implementation, and instrumentation. Get help setting up your product metrics, dashboards, and data so you succeed from the start.