What your customer is trying to tell you is that however you're generating dates is ending up with a character string instead of a date value that Excel understands.
If the text format of your date column is because you are typing periods into Excel when entering dates: STOP. Enter dates with slashes and Excel will recognize it as a date:
Just hit Enter. If you click on the cell, you'll see that Excel formatted your entry as a Date for you.
If you are somehow generating this spreadsheet from another program, you'll have to ask another question about how to output Excel-friendly dates from that program, but the bottom line is that it'll have to be a number counting the days since Dec 31, 1899 (Jan 1, 1900 is 1
for Excel dates).
To convert the data that has already been generated, see Microsoft's helpful page: Convert dates stored as text to dates.