In the command line I can easily write start my.exe however when I do that in a bat file and execute it I get a cmd window called my.exe.
How do I start exe's and shortcuts from a bat file? The bat file must be nonblocking. I want to launch 4+ apps at once.
If you look at the help text with start /?, you will see that the first parameter is for the window title. You can use /b to not start a new window.
Therefore, what you want is...
start "" /b my.exe
start "cool app.exe" won’t work); otherwise you can use just start calc.exe
start "" "my.exe" seems to work as i want