Winget supports packages from 2 sources - its 'own' repositories, and the windows store. For windows store apps, the apps have a guid, and in a sense, I suspect this was for ease of having the 'same' package for 'different' formats, and that the windows store seems to be an extension of a windows phone appstore.
Interestingly there seem to be 3 different formats (or more?) in winget, and package names seem arbitrary.
Xbox Game Speech Window Microsoft.XboxSpeechToTextOverlay_8wekyb3d8bbwe 1.21.13002.0
Microsoft Teams MicrosoftTeams_8wekyb3d8bbwe 22006.600.1133.7409
Windows Web Experience Pack MicrosoftWindows.Client.WebExperience_cw5n1h2txyewy 421.20070.45.0
Microsoft uses Microsoft.ProductName_DevID - except for MSteams MS seems to use 2 different developer IDs as well.8wekyb3d8bbwe for most things but the web experience pack is under
Except when they don't
Microsoft Edge Microsoft.Edge 98.0.1108.50 winget
Microsoft 365 - en-us O365HomePremRetail - en-us 16.0.14827.20192
Admittedly these are not store apps but would some consistancy hurt? Edge uses Microsoft as the devid, edge as the product id. O365 has no dev id only a product id
7-Zip 7zip.7zip 19.00 21.07 winget
7zip here is a winget application and uses a developer.product ID
Applications on a winget repository tend to have a 'simpler' publisher.name.(version?). Here it's 7zip for both.
the winget list command also shows software installed in other ways
Quake II Steam App 2320 Unknown
Windows Driver Package - Google, Inc. (WinUSB) AndroidUsbDeviceClass (08/28/2014 11.0.0000.00000) 092555911492C6959D2596D612F52DCA71881CA2 08/28/2014 11.0.0000.00000
Cyberpunk 2077 1423049311_is1 1.31
Epson Customer Research Participation {B26449A6-6007-4460-B4FE-C4776115BCEA} 1.83.0000
NVIDIA Graphics Driver 511.65 {B2FE1952-0186-46C3-BAEC-A80AA35AC5B8}_Display.Driv… 511.65
Yes, its a mix of random GUIDs, assorted identifiers and .... whatever people feel like naming it.
Looking at all that - the series of letters and numbers in a package name don't have any 'real' meaning. They're GUIDs, version numbers and package names used by the various data sources winget is calling on. Any real meaning is going to depends on the context of how the program is installed, and how the developer chooses to release it