Tagged With: spots
Ataboy’s ‘Parenting the Planet’ Scores Red Dot Design Award
Design-led studio creates animated spot to exemplify baby lifestyle company Munchkin’s commitment to saving the planet; watch the visual symphony created with Dennis Quiñones’ illustrations and brought to life by the studio’s animation team.
Bent Image Lab Relocates to the Metaverse, Offers Tours to Annecy Attendees
Trever Stewart is taking over the commercial division of the venerable Portland animation studio, and has moved its half-acre facility completely to the metaverse, and is letting festival attendees – with priority on portfolio reviews – don headsets and tour the 3D digital world and creative universe his prolific team now calls home.
Thatchers Cider and Aardman Team for New Campaign
The two companies once again join forces for the next chapter of their pint-sized perfection advertising campaign, which will run across the FA Cup Final and UEFA Euro 2024 tournament as well as the women’s Euro 2025 qualifiers.
Platige Image Opens Canary Islands Studio
Leading VFX and post-production studio joins more than a dozen production companies that have opened facilities in Las Palmas, taking advantage of local film production incentives.
Final Frontier Delivers 2024 CLIO’s ‘Forever Bold’ Campaign
The studio tapped an impressive roster of global animation talent to deliver diverse visuals, from 3DCG to 2D traditional cell animation, with each artist’s visual language reflected to create a bold message rich in design.
Supercell Celebrates ‘Boom Beach’ 10th Anniversary with ‘#Boomiversary’ Campaign
The Finnish gaming giant, with Waste Creative and in-house production studio This Thing of Ours, create a 60-sec animation that showcases a miniature diorama and a scene from the game brought to life on a 1-meter high cake with help from Emma Jayne Cake Design.
Alkemy X’s Creative Studio Adds Remade to U.S. Commercial Roster
The design-based animation studio specializes in hand-drawn and cell animation and boasts notable clients including Google, Indeed, The Philadelphia Museum of Art, and Hermès.
Shotopop Ushers In Riot Games’ TFT Vegas With Animated Show Open
Along with U.S. rep Psyop, the London-based studio collaborated on the short that welcomes VIP players and hosts arriving at the MGM Grand in Las Vegas, ready for a supreme eSports event.
Nomint Creates ‘Up in Smoke’ for WWF to Address the Global Climate Crisis
Released at COP28, the short integrates stop-motion animation with real smoke, immersing viewers in a world where a young girl confronts a smoke-filled environment; experience the film and take a look behind the scenes.
Alkemy X’s Creative Studio Adds Eyepie to Commercial Roster
The Hudson Valley, New York-based creative agency, led by husband-wife duo Laney Coletti-Saracino and David Saracino, offers services blending artistic vision with technical expertise.
The Mill Shares M&S Christmas 2023 ‘Fairy’ Spot
Getting snow right up their... Ryan Reynolds and Rob McElhenney join Dawn French, to voice the 3rd annual animated Xmas advert for the British retailer Marks & Spencer featuring Fairy joined by two lovable and mischievous mittens.
Aardman’s ‘Morph’ Spreads the Word in Stop-Motion ‘Big Switch-off’ Spot
Created over 40 years ago by studio founders Peter Lord and David Sproxton, the iconic clay character joined the campaign drawing attention to the U.K.’s upcoming telecommunications transformation.
Juice and G2A.com Create ‘Gate 2 Adventure’ Spot
Polish VFX studio blends 2D and 3D animated characters to bring a cohesive visual experience to the digital marketplace’s ‘Gate Ready’ campaign.
State Designs New Key Art and Animates FX’s ‘Welcome to Wrexham’ S2 Campaign
Watch as the Emmy-nominated docuseries returns for new season sporting new promo look, adorned with the team’s colors and fiery dragon, debuting across print, digital, and TV… and a new trailer.
FutureDeluxe Drives ‘Bang & Olufsen and Ferrari’ Campaign
Creative studio merges sound and motion to create a visual narrative depicting the brands’ synergy while capturing their iconic design elements.
Impossible Objects Gets Unreal on GM OnStar Campaign
Team uses state-of-the-art virtual production and real-time technology, including Unreal Engine and disguise, to highlight expanded tech capabilities of OnStar’s offerings – without ever having to hit the road; check out ‘From The Lab: Building the OnStar’ to see how.
Platige Image Shares Spot for Lamborghini Revuelto Hybrid
Directed by Alessandro Pacciani, the two-minute commercial, ‘From Now On,’ contains 130 VFX shots, blending CGI with live-action footage shot in Spain.
FutureDeluxe and Forever Expand with Two Key Hi-Profile Hires
Mike Bell (formerly of Nexus) joins FutureDeluxe as EP, while Joel Dennis (hailing from Sid Lee) fills Forever’s newly created role of Global Head of Growth.
Platige Image Shares ‘G.O.A.T. Mall – AXE’ Spot
Featuring popular rapper Lil Baby, the men’s cosmetic company’s latest global campaign goes from real to fantasy with VFX, 2D and 3D animation added in post.
Creepy Meets Cute in New Ghibli-esque ‘Resident Evil 4’ Promo
The animation style on ‘Leon and the Mysterious Village,’ a new promotional short for Capcom’s upcoming remastered horror game, feels quite familiar… and is positively adorable.
OPSIS Scores with VFX for Frito-Lay’s FIFA World Cup ‘Soccer or Football’ Commercial
Director Michael Bay brought in the visual effects house on the spot, featuring soccer icon David Beckham and football legend Peyton Manning, to create some very “cheesy” Cheetos-munching debris, a CG ball smacking a chip bag, and generic stadium shots where all manner of branded signage, banners, flags, and video screen imagery had to be removed.
Final Frontier and Le Cube Create New ‘Naraka: Bladepoint’ Trailer
Launching the newest chapter of Netease’s martial-arts-driven game, ‘Showdown - Gelid Yushan,’ the 2D animated short features anime-like action while staying true to the franchise’s distinct Wuxia-style sword craft.
Blinkink Builds Claymation ‘Layla’s Story’
The Royal Foundation for Early Childhood launches ‘Shape Us’ campaign with a 90-second stop-motion film directed by Sam Gainsborough about how kids develop and are shaped by the people and environments surrounding them.
The-Artery Adds Nick Haynes to NYC Studio
Recent Carbon NY and former MPC executive producer brings 20+ years of industry experience, having held various production and managerial positions at companies including Absolute Post and the Mill.