With humble beginnings, novita Singapore is a home-grown Singapore brand with 23 years of rich knowledge and experience in creating innovative home appliances. Renowned and recognised by the market and consumers for our product technology, innovation & design, it is the dedication to fine details that powers our growth and also gave us the opportunity for our 2018 brand integration with Vitabrid beauty care collection. Established to become a proud representative from the little red dot today, we are also rapidly building an identity in some Southeast Asia countries.