SEO copywriting archives

Recent SEO copywriting articles

How to write better blog posts for your Shopify store

8 May 2024 Edwin Toonen

Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then specifically blogging. This article will give practical tips on improving your Shopify store’s blog posts. Main reasons to publish blog posts on …

Read: "How to write better blog posts for your Shopify store"
How to write better blog posts for your Shopify store


Word count and SEO: how long should a post or page be?

We often get the question of how long an online text should be. As this often depends on different factors, giving just one answer is difficult. But looking from an SEO and user-oriented perspective, there is a rule of thumb you can follow. We advise writing more than 300 words for posts or pages, while …

Read: "Word count and SEO: how long should a post or page be?"
Word count and SEO: how long should a post or page be?



Perfect prompts: 10 tips for AI-driven SEO content creation

28 February 2024 | 3 Comments Edwin Toonen

The art of content creation has become increasingly sophisticated. The key to standing out is to produce high-quality content. You should craft it precisely, making it both engaging for readers and friendly to search engines. This is where AI-powered content generation tools like ChatGPT, Bing CoPilot and Google Gemini come in, offering efficiency and creativity. …

Read: "Perfect prompts: 10 tips for AI-driven SEO content creation"
Perfect prompts: 10 tips for AI-driven SEO content creation

How to write an SEO-friendly introduction for a blog post

21 February 2024 Cindy Paul

What is the most important part of a post? The first paragraph! It’s the introduction of your article, and tells your audience what your post is about. But the first paragraph is also important to Google. That’s why you should give it extra attention. In this blog post, we’ll explain why an SEO-friendly introduction is so important, and give practical …

Read: "How to write an SEO-friendly introduction for a blog post"
How to write an SEO-friendly introduction for a blog post

Paragraph length check: Why and how to write shorter paragraphs

13 February 2024 Marieke van de Rakt

The paragraph length check in Yoast SEO (for WordPress or Shopify) tells you to write shorter paragraphs when they are too long. But why is this important? What does a good paragraph even look like? And lastly, what should you do to keep your paragraphs concise? Let’s explore! Why your paragraphs shouldn’t be too long Properly sized …

Read: "Paragraph length check: Why and how to write shorter paragraphs"
Paragraph length check: Why and how to write shorter paragraphs

How to create great headlines without using clickbait

22 January 2024 Agnieszka Szuba

Most people know that using clickbait headlines to get people to visit your page is a pretty bad idea. People don’t like it, and search engines and social media platforms don’t either. But how do you craft an enticing SEO headline without using clickbait? And what even is the line between a catchy title and …

Read: "How to create great headlines without using clickbait"
How to create great headlines without using clickbait

Why you should use a focus keyphrase only once

16 January 2024 Marieke van de Rakt

Your focus keyphrase is the keyword(s) for which you want your post or page to rank. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles for that keyphrase. But that’s not what a focus keyphrase is for! You should only use it once. But why? And …

Read: "Why you should use a focus keyphrase only once"
Why you should use a focus keyphrase only once