Revolutionizing Retail: How to Master Precise, Data-Driven Marketing


Discover how Adobe Workfront can be your catalyst for precision, efficiency and growth




Revolutionizing Retail: How to Master Precise, Data-Driven Marketing


Shopper expectations are rising. And companies that deliver the right experience, at the right time, in the right context, across the right channels are outpacing their competition. But facilitating personalized customer experiences is no easy feat. It requires unified data and systems, streamlined workflows and seamless collaboration—challenges that even the savviest retail marketers struggle with today.

Join us to explore the power of Adobe Workfront for precision, data-driven marketing in retail.

In this webinar, you will learn:

  • How a “single source of truth” can improve marketing planning and workflows, resulting in greater campaign effectiveness and brand consistency.
  • How improved workflow management can help you 1) optimize your merchandising operations by aligning product launches with market demands and 2) elevate in-store operations to enhance customer service and operational excellence
  • Tips for maximizing the impact of your retail media network by leveraging data-driven strategies for targeted advertising and promotions.


Meet our speakers:

Marta Frattini, Director, Industry Strategy & Marketing - Retail at Adobe
Lauren Sisneros, Sr. Product Marketing Manager at Adobe