jyll saskin gales

Jyll Saskin-Gales

Jyll Saskin-Gales is a digital marketing consultant, coach and teacher. She worked at Google for 6 years, and is now a Marketing Mentor at The DMZ and Elevate, a Digital Marketing Instructor at Jelly Academy and her own Google Ads course, and a corporate trainer for businesses across industries and sizes. You can find her on TikTok @the_google_pro and Twitter @jyllsaskingales.

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How to Use the Google Ads Library to Spy on Competitors

Become a super spy and get sleuthing to improve your ads using the Google Ads library (AKA the Google Ads Transparency Center).

Are You Paying Too Much for Your Brand Keywords? 5 Ways to Find Out (& Fix It!)

Find out why your brand keyword costs per click may be higher than normal, and learn how to fix it with these five optimization tips.