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Trend - While CBD-infused bath bombs have long been popular, cannabis brands are now releasing bath bombs infused with THC. This adds a minor 'body high' psychoactive element to the calming nature of CBD bath bombs, enhancing overall relaxation. These also offer benefits to skin, hair, and nail health.

Insight - As cannabis products become legal in more states and countries, consumer interest and willingness to engage with such products grows in turn. While some adults still avoid using these products, those who do consume cannabis-related products do so for a variety of reasons including anti-inflammatory benefits, relaxation, improvements to skin health, or stress-relieving properties. Brands are now releasing THC-infused products with minimal psychoactive properties to offer these benefits.