Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Here’s what you should know about ad measurement’s predictive future The way marketers measure ads is changing — but to take full advantage of new opportunities offered by AI needs a more fundamental change in mindset and strategy. Find out how marketers can get started. Feature of the week Here’s what you should know about ad measurement’s predictive future The way marketers measure ads is changing — but to take full advantage of new opportunities offered by AI needs a more fundamental change in mindset and strategy. Find out how marketers can get started. Consumer Insights Global Article Article The 2024 retail guide: Put Google AI to work to drive profitable growth for your business Central Eastern Europe Article Article Fun first, deals later: How Central and Eastern Europeans shop this peak season Nordics & Benelux Collection Collection YouTube highlights from Northern Europe Global Article Article Retail Guide: Understand customer mindsets to make every holiday connection count Europe, Middle East & Africa Article Article Travel trends 2024: Affordable luxury, the great rail escape, and summer of sports Europe, Middle East & Africa Article Article Confident consumers do more than buy. They lift metrics that matter Global Article Article Retail Guide: Lean into AI to engage and convert customers across the funnel Global Article Article Retail Guide 2024: Connect with customers throughout their increasingly complex journeys Marketing Strategies & Innovations Nordics & Benelux Case Study Case Study Fasten your seatbelts, KLM takes flight with carbon-conscious marketing strategy Nordics & Benelux Case Study Case Study The measurement of success: How one Finnish brand swaps old electronics for a sustainable future Nordics & Benelux Interview Interview Computer scientist Anne-Marie Imafidon: “A diverse STEM workforce leads to more inclusive AI development” United Kingdom Article Article How brands can connect with 3 types of British fans this summer Nordics & Benelux Case Study Case Study Lost in translation? How SkillLab’s AI-powered app closes the equity gap for job seekers Nordics & Benelux Case Study Case Study “We never really finish a project”: Top tips to create your best video ads in 2024 United Kingdom Report Report How to connect sustainability to sales in the path to purchase Nordics & Benelux Report Report What top retailers in Northern Europe can still teach us about omnichannel in 2024 In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 11 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 12 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 7 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets.