Coors Light cooling jersey combines the twin passions of soccer and beer

By Georgina Torbet June 17, 2024

Coors Light

With summer soccer on the horizon for this season, Coors Light is coming out with another sports-themed promo item: a jersey specially designed to beat the heat. The brand describes it as the first-ever smart jersey, equipped with thermal sensors which detect rising body temperatures and activates a built-in cooling system.

“Anyone who has watched a soccer match knows how heated it can get, especially as your favorite teams go head to head,” said Katie Feldman, director of marketing for the Coors Family of Brands. “Between the second Leagues Cup tournament to soccer events happening across the globe, Coors Light is here to keep fans chill and with their favorite beer and a jersey that keeps them cool.”

The shirt is designed as part of a campaign for the Leagues Cup, the soccer tournament for teams from Major League Soccer (MLS) and LIGA MX. All 47 MLS and LIGA MX teams will be playing in the tournament over the summer, from July 26 to August 25.

“At Leagues Cup, we’re thrilled to partner with Coors Light on the ‘Refresh the Game’ campaign,” said Sana Shuaib, Senior Vice President, Partnership Marketing, Integrated Marketing Solutions & Commercial Insights at SUM/MLS “The Coors Light Chill Jersey embodies the excitement and intensity of the most unique soccer tournament in the world while ensuring fans can stay cool and enjoy every moment of the action. This innovative jersey not only showcases the spirit of the game but also brings a new level of engagement to our passionate soccer community.”

The jerseys will be available online for $50 with drops beginning on June 17 to June 21, and another set on July 16 to July 19.

Topics

Liquor, Beer, and Wine

Georgina Torbet

Georgina Torbet is a cocktail enthusiast based in Berlin, with an ever-growing gin collection and a love for trying out new…

Food & Drink

The history of Pilsner, one of the planet’s most popular beers

If you imbibe in Pilsners, then you should know these facts

Three friends cheering with glasses of pilsner beer

Of all the beers, Pilsner has one of the coolest histories. Named after the Czech Republic town (Plzen), which it was born in, Pilsner is the planet's original pale lager. It has since become one of the most brewed and guzzled beer styles anywhere.
What are the origins of Pilsner beer?

One of the most interesting aspects of its origin story is that Pilsner literally turned the game on its head. Prior to its invention in the mid-19th century, brewers top-fermented their beers. Essentially, this means that the fermenting wort was pitched yeast on the surface to get the fermentation process rolling. Brewing this way requires higher temperatures and could result in irregularities and off-flavors or aromas. The Pilsner was the first true bottom-fermented beer. The process tends to be a bit slower, involves lower temperatures, and almost always yields a cleaner beer. To this day, ale implies top-fermented, while lager stands for bottom-fermented.

Food & Drink

How to open a beer bottle without an opener – you have lots of options

Don't worry, you will get that bottle open

Opening a bottle with a lighter

The crisis? You want to enjoy a beer, but you have no bottle opener. Don't panic, because we're going to get through this thing. After all, it's surprisingly easy to open a beer bottle without an opener. All the bottle opener does is use a bit of leverage to bend the cap, anyway. So let's create some leverage, and then let's drink some beer.

A quick note before we get started: It's easy to open beer bottles using rings, but the potential for damaging your ring or your metacarpal is very high, so we've left that one out.
How to open a beer bottle with a lighter

Food & Drink

The best Belgian beers you can find everywhere

Get to know belgian beer

Beer

When it comes to European beer destinations, there are quite a few to choose from. You can find outstanding beers in Germany, the Czech Republic, England, Amsterdam, Ireland, and beyond. Today, however, we’re turning our attention to one of the most popular beer destinations not just in Europe, but in the world. We’re talking about Belgium.

If you didn’t know it already, beer is a big deal in Belgium. If you don’t believe us, you should know that UNESCO added ��Belgian beer culture” to its list of intangible cultural heritage of humanity in 2016.