Skip to main content

State Optical Co. Makes Luxury Handcrafted Glasses the American Way

State-Optical-Co.-Image
Image used with permission by copyright holder
You need a pair of glasses. At least you have an abundance of options. Walk into your local optometrist and there before you are row upon row of frames: Ray Bans, Ralph Lauren, Persol, hell, Tiffany & Co.  even got into the frame game. Except, they’re all largely owned and manufactured by one company: Luxottica.

Luxottica owns 28 of the largest frame labels in the world, allowing them something close to a monopoly, marking up prices to whatever they feel like, while manufacturing 90% of the frames in countries like Brazil, India, and China.
Therefore, we are excited to learn State Optical Co. is seeing American manufacturing through a new lens– as makers of luxury eyewear right here in the USA.

State Optical Co.
Image used with permission by copyright holder

Enter Scott Shapiro who knows his eyewear: his family owns Europa Eyewear. The idea for State Optical had been kicking around Shapiro’s head for a while when he met cousins Marc Franchi and Jason Stanley. Franchi and Stanley were already making eyewear in California and Shapiro knew he’d found the perfect partners to make State Optical a reality. Franchi and Stanley took Shapiro up on his offer to move to Chicago and there they started State Optical Co. in a large factory with machinery sourced from all over the world

Shapiro also teamed up with Blake Kuwahara, that mad genius visionary of optometry. Kuwahara is internationally recognized for his designs, which draw inspiration from classic frames, but that are somehow fantastically unique. When it’s something you wear everyday, shouldn’t it say something about you? And shouldn’t it be the best?

State Optical Co.
Image used with permission by copyright holder

Not the type to rush perfection, each State Optical frame takes about 14 days to complete in their Chicago factory. It requires 75 individual steps to craft the frames, much of which is done by real humans. Frames are named for Chicago streets; the logo even pays homage to Illinois becoming the 21st state in the union. It’s American sensibility and heritage updated– and worn proudly on your face. You can even tour their factory on Tuesdays and Fridays!

State Optical’s attention to detail and human touch mean these are some seriously impressive glasses. Beyond just looking great, they created a special hinge with a company in Germany that prevents the arms from loosening, leading to the wildly annoying slippage most Four Eyes are acutely aware of. Each frame is hand polished and designed to last, because luxury should also mean quality.

And, just in time for summer, State Optical has released a line of sunglasses. They feature the same bold designs, interesting colors, and superb craftsmanship.

It’s time to see glasses in a whole new way.

Elizabeth Dahl
Elizabeth Dahl is a southern girl in the heart of Los Angeles who lived far too long before learning what an incredible food…
You can now get the Omega Seamaster Aqua Terra with a glossy, elegant black dial
Check out this classy Omega Seamaster
black dial Omega Seamaster Aqua Terra

 

Although the Seamaster Aqua Terra collection might not be the most flashy statement line under Omega’s belt, it’s surely one of the most elegant and sleek lines available. While this collection already carries various colorways, Omega has recently released a new elegant option for those looking for the perfect dressy timepiece. For Omega’s latest addition, the company has turned to a rich noir hue to further cement the Aqua Terra collection as a must-have for all formal events. While a simpler piece, the newest Omega Seamaster Aqua Terra watch doubles down on the quiet luxury style while giving users all of the quality features known to Omega. The perfect formal watch or gift for the person who loves to dress up, the new black glossy dial is an elegant add-on for any collection.  
Omega’s Seamaster Aqua Terra in Black

Read more
Wearing a piece of history: The Praesidus watches you need to know
Rewind the clock with these vintage recreations
Praesidus Watch

The United States of America has a history stuffed full of heroes. From George Washington to Audie Murphy and General George S. Patton to Pat Tillman, this country wouldn't be what it is today without the sacrifice and service of countless men and women across two and a half centuries. But for every story of bravery and sacrifice, there are a dozen lost tales of true heroism and steadfast determination from veterans seemingly forgotten by the masses. Praesidus Watches endeavors to change that for as many as possible through epic storytelling watches.
Driven by the desire to tell stories of military courage and grit and aided by their superior watchmaking, Praesidus has solidified itself as one of the premier unique "storywatch" producers in the world. Why do we call them storywatches? Because every single one of these timepieces holds a story you won't be able to wait to tell when someone notices it. There are dozens of options and tales of heroic exploits to choose from, but these are our favorites and will serve as a buying guide for you. Choose the story that speaks to you, and wear the watch that represents the tale you can't wait to regale others with.

The Rec Spec

Read more
Everything you need to know about the Rolex Pepsi
The Rolex Pepsi is an iconic watch
Rolex Pepsi Watch

Although everyone knows Pepsi as a refreshing soda drink, Rolex and watch lovers know it as one of the most iconic wristwatches on the market. While Rolex Pepsi might sound like it, this nickname doesn’t indicate a collaboration between the luxury watch brand and the soft soda company. This nickname, given to the Rolex GMT-Master wristwatch, is simply an ode to the iconic colors of the company that highlight one of Rolex’s most identifiable pieces. With a bi-colored bezel, the Rolex Pepsi is a small pop of color for a company otherwise known for its sleek and subtle colorways. When expanding your watch collection or opting for a reliable luxury piece, there’s no doubt that the Rolex Pepsi should rank high on your list. However, before setting off for your piece of luxury, there’s plenty to know about the Rolex Pepsi. 
The history behind the Rolex “Pepsi”

Like most of Rolex’s designs, the Pepsi watch has an interesting history, making this piece an iconic must-have. First launched in 1954, the original Rolex GMT-Master (with the reference number 6542) was marketed towards pilots, as the watch’s ability to track two time zones was a handy resource for those piloting long-haul flights. At the time, the longer flight times meant that pilots could use Pepsi’s dual-time function to track the time at home and destination. Unlike today’s version, the initial version was released with a blue and red Bakelite bezel. The usage of Bakelite wasn’t for long, as this material tended to crack and was proven to be a radiation hazard. Towards the end of the production of the Rolex Pepsi 6542, the Bakelite was replaced with an aluminum bezel insert. 

Read more