Skip to main content

SeaVees: A Historic Shoe for the Future

seavees tennis shoe
Image used with permission by copyright holder
You may not realize it, but SeaVees revolutionized fashion.

There would likely be no Jordans, no Nike Air Mags, and definitely no Yeezy Boosts, without SeaVees.  

Up until the 1960s, you wore athletic shoes to be athletic and then took them off– no wearing sneakers in any other setting. Then along comes SeaVees with their sleek, clean, sophisticated shoe that bridged the worlds of comfort, function, and fashion. Now, SeaVees is helping you slay the fashion game and save the planet, specifically in their home of California.

Most of their shoes are inspired by 1960s’ designs and events, but with updated fabrics and comfort. They are the epitome of California cool. Take the Westwood Tennis Shoe for example, inspired by tennis ace Arthur Ashe’s 1965 NCAA National Championship win for UCLA. At first glance, this is a classic tennis shoe, but then you realize SeaVees made it with French terry, making it visually interesting and damn comfortable.

seavees tennis shoe
Image used with permission by copyright holder

Or maybe skateboarding is more your sport– try the Hermosa Sneaker, which honors the first skateboarding competition held in Hermosa Beach in 1963. These shoes have antique nickel eyelets and soft brushed chambray.

seavees hermosa beach
Image used with permission by copyright holder

Not a laces guy? The Huntington Middie Sueded Leather slip on is for you. It’s mid-cut with rich suede, elevating an otherwise casual style. These will go from shorts and the beach to slacks at a restaurant no problem.

seavees huntington midi
Image used with permission by copyright holder

No matter which pair of SeaVees you rock, you’re helping them to give back. They are a partner of 1% For The Planet, a collection of companies that donate at least one percent of sales to approved non-profits. A portion of every SeaVees sale goes to protecting and preserving California coasts through organizations like Gaviota Coast Conservancy (GCC). GCC, among other things, seeks to preserve the largest section of what’s left of South California’s Mediterranean ecosystem.

SeaVees are a piece of fashion history and now, are playing a part in protecting Earth’s future.

Elizabeth Dahl
Elizabeth Dahl is a southern girl in the heart of Los Angeles who lived far too long before learning what an incredible food…
You can now get the Omega Seamaster Aqua Terra with a glossy, elegant black dial
Check out this classy Omega Seamaster
black dial Omega Seamaster Aqua Terra

 

Although the Seamaster Aqua Terra collection might not be the most flashy statement line under Omega’s belt, it’s surely one of the most elegant and sleek lines available. While this collection already carries various colorways, Omega has recently released a new elegant option for those looking for the perfect dressy timepiece. For Omega’s latest addition, the company has turned to a rich noir hue to further cement the Aqua Terra collection as a must-have for all formal events. While a simpler piece, the newest Omega Seamaster Aqua Terra watch doubles down on the quiet luxury style while giving users all of the quality features known to Omega. The perfect formal watch or gift for the person who loves to dress up, the new black glossy dial is an elegant add-on for any collection.  
Omega’s Seamaster Aqua Terra in Black

Read more
Wearing a piece of history: The Praesidus watches you need to know
Rewind the clock with these vintage recreations
Praesidus Watch

The United States of America has a history stuffed full of heroes. From George Washington to Audie Murphy and General George S. Patton to Pat Tillman, this country wouldn't be what it is today without the sacrifice and service of countless men and women across two and a half centuries. But for every story of bravery and sacrifice, there are a dozen lost tales of true heroism and steadfast determination from veterans seemingly forgotten by the masses. Praesidus Watches endeavors to change that for as many as possible through epic storytelling watches.
Driven by the desire to tell stories of military courage and grit and aided by their superior watchmaking, Praesidus has solidified itself as one of the premier unique "storywatch" producers in the world. Why do we call them storywatches? Because every single one of these timepieces holds a story you won't be able to wait to tell when someone notices it. There are dozens of options and tales of heroic exploits to choose from, but these are our favorites and will serve as a buying guide for you. Choose the story that speaks to you, and wear the watch that represents the tale you can't wait to regale others with.

The Rec Spec

Read more
Everything you need to know about the Rolex Pepsi
The Rolex Pepsi is an iconic watch
Rolex Pepsi Watch

Although everyone knows Pepsi as a refreshing soda drink, Rolex and watch lovers know it as one of the most iconic wristwatches on the market. While Rolex Pepsi might sound like it, this nickname doesn’t indicate a collaboration between the luxury watch brand and the soft soda company. This nickname, given to the Rolex GMT-Master wristwatch, is simply an ode to the iconic colors of the company that highlight one of Rolex’s most identifiable pieces. With a bi-colored bezel, the Rolex Pepsi is a small pop of color for a company otherwise known for its sleek and subtle colorways. When expanding your watch collection or opting for a reliable luxury piece, there’s no doubt that the Rolex Pepsi should rank high on your list. However, before setting off for your piece of luxury, there’s plenty to know about the Rolex Pepsi. 
The history behind the Rolex “Pepsi”

Like most of Rolex’s designs, the Pepsi watch has an interesting history, making this piece an iconic must-have. First launched in 1954, the original Rolex GMT-Master (with the reference number 6542) was marketed towards pilots, as the watch’s ability to track two time zones was a handy resource for those piloting long-haul flights. At the time, the longer flight times meant that pilots could use Pepsi’s dual-time function to track the time at home and destination. Unlike today’s version, the initial version was released with a blue and red Bakelite bezel. The usage of Bakelite wasn’t for long, as this material tended to crack and was proven to be a radiation hazard. Towards the end of the production of the Rolex Pepsi 6542, the Bakelite was replaced with an aluminum bezel insert. 

Read more