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The Guardian - Back to homeThe Guardian

Marketing & PR

July 2024

  • Image of a games console control pad with pound symbols on the action buttons

    ‘Advergames’: how games platform Roblox became a corporate marketing playground

    Advertising to children is strictly regulated – but household brands are flooding the gaming platform Roblox with interactive marketing. Is this a danger to young users?

June 2024

  • A person passing an illuminated sign on a wall reading: 'IQOS - This changes everything'

    Tobacco giant accused of ‘manipulating science’ to attract non-smokers

    Leaked documents from Philip Morris reveal ‘secret’ strategy to market its heated tobacco product IQOS
  • Happy friends taking selfie

    ‘The darker you are, the less you’re worth’: the influencer pay gap

    Beneath the flashy holidays and gifts, online influencing is rife with inequality, insiders say

    • Money hacks
      In it to win it: how to maximise your chances in competitions

    • ‘Guests like to be known’: restaurants luring diners back via personal reservations

    • Press junkets are ‘torture’ says Lupita Nyong’o

May 2024

  • Three cans of Liquid Death in different flavours: 'Squeezed to death', 'Cherry obituary' and 'Grave fruit'

    Liquid Death: the viral canned water brand killing it with gen Z

  • Leggings on display in a Lululemon store

    Counterfeit goes cool: high-end brands urged to embrace rise of #dupe

  • Lemon slices

    Seeing is smelling: how even a picture of a lemon can sell products

  • Stores with smells

    ‘It’s the brand speaking to you’: the scent firms making smells for Subway, Abercrombie and more

April 2024

  • Richly colored image. On the left and right, two Black teenage girls, both wearing orange.

    Guns and lies
    Chicago teens are fighting gun ownership – one TikTok at a time

    Project Unloaded invited students to create online marketing campaigns, and some left thinking differently about owning a gun

March 2024

  • Explosive talent … director Christopher Nolan, centre, and Cillian Murphy, right, during the making of Oppenheimer.

    The big bang: how Oppenheimer pulled off its extraordinary Oscars victory

    Despite its doomy story, three-hour length – and some remarkable competition – Christopher Nolan’s film dominated the Academy Awards. We examine the campaign behind the slowburner which blew Barbie away

January 2024

  • An ad showing a bottle of Planteray Rum on a table with open coconuts next to it and plants in the background

    Company renames Plantation rum after criticism over slavery link

  • Martin Scorsese with Leonardo DiCaprio on the set of Killers of the Flower Moon, for which DiCaprio was an executive producer.

    Credits due: what is behind A-listers queueing up to become executive producers?

December 2023

  • Fulham’s Antonee Robinson, right, is challenged by Wolves’ Nelson Semedo during the Premier League match at Craven Cottage on 27 November 2023 in London,

    Premier League’s plan to scrap betting ads on shirts will have ‘minimal effect’

    MPs say children will still face ‘bombardment’ of gambling promotions elsewhere when watching football

November 2023

  • Shoppers on Regent Street in London.

    The Guardian view on festive marketing: stop spending like there’s no tomorrow

    Editorial: Between Black Friday and Christmas we will see adverts encouraging people to desire things that don’t reveal what they could cost the planet
  • Publicity hounds: actor and Goop mogul Gwyneth Paltrow, rapper Snoop Dogg – who has not given up smoking weed – and Jonathan Van Ness and Antoni Porowski from Queer Eye

    From Snoop Dogg ‘quitting weed’ to Gwyneth Paltrow’s Diapér: why we’ll never stop falling for celebrity stunts

    Katie Cunningham
    The hip-hop star’s announcement he had decided to ‘give up smoke’ turned out to be promoting a smokeless fire pit. His publicity stunt was not the first and won’t be the last
  • A BMW car

    BMW, Subaru and Porsche drivers ‘more likely to cause a crash’, study finds

    Research found speeding or jumping a red light less likely in a Skoda or Hyundai than in brands sold as ‘performance driving’

October 2023

  • Jonn Elledge

    Mad for it. This is why Liam Gallagher doing public transport announcements is a shrewd move

    Jonn Elledge
  • Two AFL players with a Sportsbet advertising banner in the background

    The youth gambling crisis
    The parallels between tobacco and gambling are striking, so why are we ignoring the lessons of the past?

    Samantha Thomas
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