Apple’s iPhone sales accounted for over 50 percent of the company’s overall revenue in the second quarter of fiscal year 2024, the largest share of all Apple products. Over the years, services as well as wearables, home and accessories have made a growing contribution to Apple’s net sales.
Having a broad family of products, Apple competes with different companies in different markets. Samsung is Apple’s largest adversaries in the global smartphone market, where the company had a share of 21 percent in first quarter of 2024. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.
Share of Apple's revenue by product category from the 1st quarter of 2012 to the 2nd quarter of 2024
Characteristic
iPhone*
Mac*
iPad*
Wearables, home and accessories***
Services**
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (3rd quarter) and early July to late September of the stated year (4th quarter).
* Includes deferrals and amortization of related non-software services and software upgrade rights.
** Includes revenue from the iTunes Store, the App Store, the Mac App Store, the iBooks Store, AppleCare, Apple Pay, licensing and other services.
*** Includes deferrals and amortization of related non-software services and software upgrade rights. Includes sales of iPod, Apple TV, Beats Electronics and Apple-branded and third-party accessories.
Data calculated by Statista based on product sales figures and overall sales figures.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Apple, & Statista. (May 2, 2024). Share of Apple's revenue by product category from the 1st quarter of 2012 to the 2nd quarter of 2024 [Graph]. In Statista. Retrieved July 11, 2024, from https://www.statista.com/statistics/382260/segments-share-revenue-of-apple/
Apple, und Statista. "Share of Apple's revenue by product category from the 1st quarter of 2012 to the 2nd quarter of 2024." Chart. May 2, 2024. Statista. Accessed July 11, 2024. https://www.statista.com/statistics/382260/segments-share-revenue-of-apple/
Apple, Statista. (2024). Share of Apple's revenue by product category from the 1st quarter of 2012 to the 2nd quarter of 2024. Statista. Statista Inc.. Accessed: July 11, 2024. https://www.statista.com/statistics/382260/segments-share-revenue-of-apple/
Apple, and Statista. "Share of Apple's Revenue by Product Category from The 1st Quarter of 2012 to The 2nd Quarter of 2024." Statista, Statista Inc., 2 May 2024, https://www.statista.com/statistics/382260/segments-share-revenue-of-apple/
Apple & Statista, Share of Apple's revenue by product category from the 1st quarter of 2012 to the 2nd quarter of 2024 Statista, https://www.statista.com/statistics/382260/segments-share-revenue-of-apple/ (last visited July 11, 2024)
Share of Apple's revenue by product category from the 1st quarter of 2012 to the 2nd quarter of 2024 [Graph], Apple, & Statista, May 2, 2024. [Online]. Available: https://www.statista.com/statistics/382260/segments-share-revenue-of-apple/