During a survey held in early 2023, it was found that at that point in time UK marketers spent on average 14.77 percent of their marketing budgets on mobile media; this value was expected to increase to 27.64 percent in the coming five years.
Share of mobile in marketing budgets in the United Kingdom (UK) as of February 2023
Characteristic
Mean share
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The CMO Survey. (March 24, 2023). Share of mobile in marketing budgets in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved July 11, 2024, from https://www.statista.com/statistics/258256/share-of-digital-ad-budget-spent-on-mobile-in-the-uk/
The CMO Survey. "Share of mobile in marketing budgets in the United Kingdom (UK) as of February 2023." Chart. March 24, 2023. Statista. Accessed July 11, 2024. https://www.statista.com/statistics/258256/share-of-digital-ad-budget-spent-on-mobile-in-the-uk/
The CMO Survey. (2023). Share of mobile in marketing budgets in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: July 11, 2024. https://www.statista.com/statistics/258256/share-of-digital-ad-budget-spent-on-mobile-in-the-uk/
The CMO Survey. "Share of Mobile in Marketing Budgets in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/258256/share-of-digital-ad-budget-spent-on-mobile-in-the-uk/
The CMO Survey, Share of mobile in marketing budgets in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/258256/share-of-digital-ad-budget-spent-on-mobile-in-the-uk/ (last visited July 11, 2024)
Share of mobile in marketing budgets in the United Kingdom (UK) as of February 2023 [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/258256/share-of-digital-ad-budget-spent-on-mobile-in-the-uk/