Share of CEOs aware that CMOs had the C-suite's shortest tenure in the U.S. 2021-2023

Published by
J. G. Navarro,
Mar 1, 2024
In 2023, approximately 54 percent of chief executive officers (CEOs) surveyed in the United States reported being aware that chief marketing officers (CMOs) had the shortest tenure in the C-suite. In the two previous years, that share did not surpass 46 percent. According to the same study, U.S. CEOs expected marketing to help them generate new customers, retain existing ones, and drive revenue growth.

Percentage of chief executive officers (CEOs) aware that chief marketing officers (CMOs) had the shortest tenure in the C-suite in the United States from 2021 to 2023

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Release date

January 2024

Region

United States

Survey time period

June 2021, December 2021 to March 2022, and September to October 2023

Number of respondents

150*

Special properties

among CEOs from top corporations in the U.S.

Supplementary notes

* Number of respondents in 2023.

The source does not specify the survey type.

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Overview

7

Mobile

5

Social

7

Artificial intelligence

6

Diversity, equity, and inclusion

5

CMOs

4

Challenges

6

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Topics

Marketing in the United StatesTrade show and event marketingMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Virtual event marketing
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