According to a survey conducted in Fall 2023 among Generation Z video consumers in the United States, approximately 29.3 percent of the time they spent engaging with video format was spent on YouTube. This represents a small increase compared to the corresponding period in 2022, when teens in the U.S. spent around 29 percent of their online video time on the popular social video platform.
Share of time spent daily on YouTube among Generation Z video consumers in the United States as of Fall 2023
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MarketingCharts. (November 3, 2023). Share of time spent daily on YouTube among Generation Z video consumers in the United States as of Fall 2023 [Graph]. In Statista. Retrieved July 07, 2024, from https://www.statista.com/statistics/1449804/us-teens-daily-youtube-consumption/
MarketingCharts. "Share of time spent daily on YouTube among Generation Z video consumers in the United States as of Fall 2023." Chart. November 3, 2023. Statista. Accessed July 07, 2024. https://www.statista.com/statistics/1449804/us-teens-daily-youtube-consumption/
MarketingCharts. (2023). Share of time spent daily on YouTube among Generation Z video consumers in the United States as of Fall 2023. Statista. Statista Inc.. Accessed: July 07, 2024. https://www.statista.com/statistics/1449804/us-teens-daily-youtube-consumption/
MarketingCharts. "Share of Time Spent Daily on Youtube among Generation Z Video Consumers in The United States as of Fall 2023." Statista, Statista Inc., 3 Nov 2023, https://www.statista.com/statistics/1449804/us-teens-daily-youtube-consumption/
MarketingCharts, Share of time spent daily on YouTube among Generation Z video consumers in the United States as of Fall 2023 Statista, https://www.statista.com/statistics/1449804/us-teens-daily-youtube-consumption/ (last visited July 07, 2024)
Share of time spent daily on YouTube among Generation Z video consumers in the United States as of Fall 2023 [Graph], MarketingCharts, November 3, 2023. [Online]. Available: https://www.statista.com/statistics/1449804/us-teens-daily-youtube-consumption/
