According to a 2023 study, Instagram publications were far more likely to be liked, than commented on, or saved. The average post received 198 likes, 10 comments, and 11 saves. The average Reels was liked 243 times, commented on eight times, and saved 28 times.
Average engagement on Instagram Reels and posts in 2023, by type of interaction
Characteristic
Reels
Posts
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Metricool. (September 26, 2023). Average engagement on Instagram Reels and posts in 2023, by type of interaction [Graph]. In Statista. Retrieved July 15, 2024, from https://www.statista.com/statistics/1356226/instagram-engagement-reels-posts-type-of-interaction/
Metricool. "Average engagement on Instagram Reels and posts in 2023, by type of interaction." Chart. September 26, 2023. Statista. Accessed July 15, 2024. https://www.statista.com/statistics/1356226/instagram-engagement-reels-posts-type-of-interaction/
Metricool. (2023). Average engagement on Instagram Reels and posts in 2023, by type of interaction. Statista. Statista Inc.. Accessed: July 15, 2024. https://www.statista.com/statistics/1356226/instagram-engagement-reels-posts-type-of-interaction/
Metricool. "Average Engagement on Instagram Reels and Posts in 2023, by Type of Interaction." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1356226/instagram-engagement-reels-posts-type-of-interaction/
Metricool, Average engagement on Instagram Reels and posts in 2023, by type of interaction Statista, https://www.statista.com/statistics/1356226/instagram-engagement-reels-posts-type-of-interaction/ (last visited July 15, 2024)
Average engagement on Instagram Reels and posts in 2023, by type of interaction [Graph], Metricool, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1356226/instagram-engagement-reels-posts-type-of-interaction/