In a 2023 survey, nearly a quarter (23 percent) of global consumers rated Facebook as the social media platform delivering the best experience for social commerce. Instagram ranked second, with 18 percent, followed by YouTube and TikTok, at 8 percent each.
Social media platforms offering the best social commerce experience worldwide in 2023
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The study was conducted in the following 18 countries: the United Kingdom, United States, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, United Arab Emirates, Netherlands, Germany, South Africa, and Thailand.
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Wunderman Thompson Commerce. (June 27, 2023). Social media platforms offering the best social commerce experience worldwide in 2023 [Graph]. In Statista. Retrieved July 15, 2024, from https://www.statista.com/statistics/1339157/social-commerce-experience-by-platform-worldwide/
Wunderman Thompson Commerce. "Social media platforms offering the best social commerce experience worldwide in 2023." Chart. June 27, 2023. Statista. Accessed July 15, 2024. https://www.statista.com/statistics/1339157/social-commerce-experience-by-platform-worldwide/
Wunderman Thompson Commerce. (2023). Social media platforms offering the best social commerce experience worldwide in 2023. Statista. Statista Inc.. Accessed: July 15, 2024. https://www.statista.com/statistics/1339157/social-commerce-experience-by-platform-worldwide/
Wunderman Thompson Commerce. "Social Media Platforms Offering The Best Social Commerce Experience Worldwide in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1339157/social-commerce-experience-by-platform-worldwide/
Wunderman Thompson Commerce, Social media platforms offering the best social commerce experience worldwide in 2023 Statista, https://www.statista.com/statistics/1339157/social-commerce-experience-by-platform-worldwide/ (last visited July 15, 2024)
Social media platforms offering the best social commerce experience worldwide in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1339157/social-commerce-experience-by-platform-worldwide/