TikTok: fake engagement removed 2021-2024

Published by Laura Ceci, Jul 15, 2024

During the first quarter of 2024, the social video platform TikTok removed around 32.6 million fake followers on the platform due to fake accounts. This represents a staggering decrease from the previous quarter, when the number of fake followers removed was approximately 720.29 million. Additionally, the platform removed over 236 million fake likes during the last measured quarter.

Number of fake interactions removed on TikTok from 2nd quarter 2021 to 1st quarter 2024 (in millions)

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Release date

June 2024

Region

Worldwide

Survey time period

Q2 2021 to Q1 2024

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Market overview

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TikTok's usage for marketing purposes

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Topics

TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaVideo advertising and marketing worldwide
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