YouTube: distribution of global audiences 2024, by age and gender

As of April 2024, 12.1 percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around 9.4 percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for 9.8 percent of the total, while women of the same age using YouTube had an audience share of 8.1 percent in the examined period.

YouTube’s global popularity

The number of monthly active users on YouTube reached almost 2.5 billion in October 2023, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of October 2023, the audience of YouTube in India was around 462 million, while the United States recorded a YouTube audience of around 240 million users.

YouTube’s digital revenues

One of YouTube's leading monetization methods include advertising, with the company generating around 7.95 billion U.S. dollars in the third quarter of 2023. Additionally, the platform generated over 35 million dollars in the United States through in-app purchases, as well as over 20.3 million U.S. dollars in revenues from mobile app users in Japan.