In 2022, TikTok's own brand was the most popular brand on its platform, gathering roughly 62 million followers worldwide. Netflix and NBA ranked second and third with approximately 23 million and 15 million followers on the social media platform, respectively.
Most popular brands on TikTok worldwide in 2022, by number of followers
(in millions)
Characteristic
Number of followers in millions
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SentiOne. (June 8, 2022). Most popular brands on TikTok worldwide in 2022, by number of followers (in millions) [Graph]. In Statista. Retrieved July 15, 2024, from https://www.statista.com/statistics/1231437/leading-brands-on-tiktok-by-follower-count/
SentiOne. "Most popular brands on TikTok worldwide in 2022, by number of followers (in millions)." Chart. June 8, 2022. Statista. Accessed July 15, 2024. https://www.statista.com/statistics/1231437/leading-brands-on-tiktok-by-follower-count/
SentiOne. (2022). Most popular brands on TikTok worldwide in 2022, by number of followers (in millions). Statista. Statista Inc.. Accessed: July 15, 2024. https://www.statista.com/statistics/1231437/leading-brands-on-tiktok-by-follower-count/
SentiOne. "Most Popular Brands on Tiktok Worldwide in 2022, by Number of Followers (in Millions)." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/1231437/leading-brands-on-tiktok-by-follower-count/
SentiOne, Most popular brands on TikTok worldwide in 2022, by number of followers (in millions) Statista, https://www.statista.com/statistics/1231437/leading-brands-on-tiktok-by-follower-count/ (last visited July 15, 2024)
Most popular brands on TikTok worldwide in 2022, by number of followers (in millions) [Graph], SentiOne, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/1231437/leading-brands-on-tiktok-by-follower-count/