During a survey conducted among marketing professionals from the United States in early 2023, the average share of marketing budget invested in mobile activities among B2C product marketers stood at 28.8 percent, whereas for B2B products at 15.2 percent.
Share of marketing budgets invested in mobile activities according to CMOs in the United States as of February 2023, by primary economic sector
Characteristic
Share of budget
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The CMO Survey. (March 28, 2023). Share of marketing budgets invested in mobile activities according to CMOs in the United States as of February 2023, by primary economic sector [Graph]. In Statista. Retrieved July 11, 2024, from https://www.statista.com/statistics/1223644/mobile-marketing-budget-share-sector-usa/
The CMO Survey. "Share of marketing budgets invested in mobile activities according to CMOs in the United States as of February 2023, by primary economic sector." Chart. March 28, 2023. Statista. Accessed July 11, 2024. https://www.statista.com/statistics/1223644/mobile-marketing-budget-share-sector-usa/
The CMO Survey. (2023). Share of marketing budgets invested in mobile activities according to CMOs in the United States as of February 2023, by primary economic sector. Statista. Statista Inc.. Accessed: July 11, 2024. https://www.statista.com/statistics/1223644/mobile-marketing-budget-share-sector-usa/
The CMO Survey. "Share of Marketing Budgets Invested in Mobile Activities According to Cmos in The United States as of February 2023, by Primary Economic Sector." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1223644/mobile-marketing-budget-share-sector-usa/
The CMO Survey, Share of marketing budgets invested in mobile activities according to CMOs in the United States as of February 2023, by primary economic sector Statista, https://www.statista.com/statistics/1223644/mobile-marketing-budget-share-sector-usa/ (last visited July 11, 2024)
Share of marketing budgets invested in mobile activities according to CMOs in the United States as of February 2023, by primary economic sector [Graph], The CMO Survey, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1223644/mobile-marketing-budget-share-sector-usa/