Share of livestreaming e-commerce in online shopping China 2017-2023

Published by
Xin Ou,
Jun 25, 2024

In 2023, the gross merchandise value of e-commerce live-streaming in China accounted for 31.9 percent of the total online shopping's GMV, showing a rapid growth over the past years. That year, China's live commerce market totaled around 4.9 trillion yuan.

Proportion of livestreaming e-commerce's GMV in online shopping in China from 2017 to 2023

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Release date

June 2024

Region

China

Survey time period

2017 to 2022

Supplementary notes

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