Setting up an eCommerce store and opening up for business is often a relatively straight-forward process - but getting it right is infinitely harder to achieve.
As this infographic demonstrates, there are many ways for your eCommerce store to leak money, even when you think that things are going ok and you're turning a profit.
Even if you are managing to generate a profit and orders are coming in at a steady rate, there are almost certainly going to be some aspects of the design and navigation of your online store that are either preventing customers buying more, or even checking out at all.
There are many components that combine to create a great site, and if you get any of these design or navigation elements wrong, it can be costly.
If you're suffering from poor conversion rates or a lack of repeat orders, it may just be that your eCommerce store is losing more money than you imagined.
Infographic courtesy of: Redstagfulfillment.
This post was originally published on Irfan Ahmad's blog.