The world of digital advertising has gone through a lot of changes in recent years.
There's the increased adoption of social media ads, as well as the sudden surge of video content on the web. And in 2017, we can expect to see a new set of trends and shifts that will further shape the world of digital advertising into the next level.
In summary, here are the key takeaways from the infographic below from Digital Marketing Philippines, which sums up the hottest digital advertising trends this year:
- Increased Usage of Mobile Ad Blockers
- More Brands Will Use Google AMP and Instant Articles
- Mobile Ad Revenue Will Explode
- Google and Facebook Continues to Reign
- Programmatic Advertising will Rise
- More Outstream Videos
- Chatbots Will Become a Norm
Check out the infographic below to learn more about the latest trends in digital advertising.
This post originally appeared on Irfan Ahmad's blog