Content remains key to SEO, and to boosting your profile online. Without content, your social media marketing strategy will be limited to sharing material from other sources, and your own individual platform posts, which can help raise awareness, but may not drive as much traffic.
If you're considering starting on your own content strategy, there are some key basics you need to know, which SalesForce have outlined in this new infographic.
The listing covers the fundamentals of a content strategy - important insights to keep in mind in your planning.
A version of this post was first published on the Digital Information World blog.