With a growing number of consumer outreach channels, marketers are often divided about the effectiveness of each and where brands should be spending their time and money. The sexiness of social media and the proven power of email often mean the two channels are seen to be in competition - but what if you could unite the two by combining your strategies?
This new infographic from Dotmailer outlines how social media and email marketing can work in tandem, enabling you to better your brand exposure and results through each.