A recent study found that email databases decay naturally by 22.5% every year, and that sending emails to these decayed, invalid, broken, mis-spelled email addresses leads to an increased number of bounces, complaints, and spam trap hits.
And worse still - when such errors exceed the threshold set by ISPs, your emails may be even be sent to the spam folder, or get blocked outright.
Another study found that 73% of companies have issues with email deliverability. Are you one of them?
Email list cleaning can help you steer clear of all these obstacles. A clean email list not only improves inbox deliverability and response rates, but it also safeguards against blacklisting.
Email list cleaning isn't rocket science but it needs to be done correctly and in a timely manner - just like you spring clean.
The following infographic from EmailMonks some of the key steps to take in cleaning up your e-mail list.
This post originally appeared on Irfan Ahmad's blog.