In the modern, internet age, we're constantly being bombarded with advertisements. The sheer frequency of ad exposure has left many numb to the ads they see, the "recommendations" they hear, even the "studies" they read. Whenever they recognize sponsored content, people are bound to turn their heads, which means that many traditional digital marketing efforts often go to waste.
This is where content marketing steps up big time.
By providing your target audience with something they want to see, in a format that keeps them interested, you're can turn engagement into a serious ROI.
This infographic from ZenContent outlines some key elements and considerations in developing a solid content marketing strategy.
The full version of this post is available on Irfan Ahmad's blog.