Knowing exactly why your site isn't performing well in Google can be challenging. Has it been given a Google penalty? Are there back-end technical issues? Is it hard to navigate - or possibly, could it be set to not even appear in Google's index?
Before you go fixing things that may not be broken, it's vitally important to pinpoint exactly why you're not ranking.
This infographic from Will Mullin provides an overview of some of the most common reasons a website may not be getting traffic from Google.
A version of this post was first published on the Digital Information World blog.